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UK government-backed technology accelerator Digital Catapult and Arts Council England are seeking new creators for their CreativeXR extended reality programme.

Aimed at supporting the development of new virtual, augmented and mixed reality experiences within the creative industries, CreativeXR is seeking submissions that focus on creative, consumer-facing experiences enabled by immersive technologies.

Entries for the latest entry round for CreativeXR could include artistic pieces, cultural experiences, new forms of fiction and non-fiction storytelling, and interactive entertainment.

Twenty successful applicants will receive up to £20,000 of early stage investment to develop their prototype, mentoring from industry leaders, access to Digital Catapult’s nationwide network of immersive labs and opportunities to pitch for further development funding.

This year’s programme follows the success of the first CreativeXR in 2018, which saw 20 teams create prototypes and five teams receive further funding to complete their projects. These five immersive experiences will be previewed at a showcase event at Digital Catapult on 4 February 2019.

In 2018, CreativeXR received more than 1,000 registrations of interest and more than 250 applications from its open call. Digital Catapult and Arts Council England are now on the lookout for the next cohort of ambitious immersive content creators.

The UK government confirmed its intention to provide a five-year funding package for Digital Catapult late last year.

Digital Catapult is part of Innovate UK’s Catapult network, supporting the government’s aim of achieving 2.4% of GDP on research and development by 2027.

“CreativeXR is about stimulating the strength of British storytelling and commissioning talent. Immersive technologies offer many new content opportunities to be bold and experimental in creating engaging and authentic experiences,” commented Jeremy Silver, CEO of Digital Catapult. “This collaborative effort with Arts Council England pushes UK creative startups to innovate in order to reach new audiences, tell new stories, and establish new business models. We hope it will encourage a new boldness in investors and commissioners too.”

Francis Runacres, executive director of innovation and enterprise at Arts Council England, added: “We’re excited to partner with Digital Catapult again to recognise the best immersive content creators in the UK and offer them the support they need to reach their full potential.”

“The popularity of last year’s programme indicates the huge appetite for this kind of support, while the incredibly high-calibre of immersive experiences that emerged from it demonstrate the UK’s leadership in this space and potential for further growth.”
Interested parties can apply to the open call at or submit any queries to The deadline to submit proposals is 17 February.

You can learn about CreativeXR by watching the video below: