Besomebody bitten by Pixelbug

Cincinnati-based recruitment and training company Besomebody has acquired Pixelbug Technologies, an augmented reality (AR) and artificial intelligence (AI) startup headquartered in Montreal, for an undisclosed sum.

Pixelbug founder and chief executive officer Dany El Eid will join Besomebody as senior director of technology, charged with bringing its AI capabilities to bear in recruitment and training, and applying its AR expertise to ongoing software development.

Besomebody partners with Fortune 500 companies such as Kroger, Pepsico and Mass Mutual on several core aspects of corporate growth and development, from recruiting and training, to content strategy and company culture.

“We’re so grateful to add Pixelbug’s deep AR and AI expertise to our team,” said Kash Shaikh, founder and chief executive officer of Besomebody. “Dany, in particular, has been a pioneer in this space for seven years, and our team will instantly benefit from his knowledge, passion, and experience.”

Shaikh continued: “There are so many practical applications of AI and AR that we can weave into our business and products to better deliver on our mission to help build the world’s best companies. That means enabling even more companies to find great people, do great work, and create great cultures.”

Pixelbug specialises in helping its clients, which have included P&G, Nestlé, Sony Mobile and Lego, to better connect, learn and interact through educational and entertaining content. It launched in 2012 and has developed its own proprietary apps.

The AI/AR startup was a winner of the MIT Enterprise Forum Startup Competition in 2015, an alum of Boost VC, a frontier technologies accelerator in Silicon Valley, and was a founding member of Montreal’s extended reality ‘innovation factory’, XR:MTL, in partnership with Ubisoft and Concordia University company Galilei.

I’m excited about what we can do to help more people get jobs and more companies grow their business

Dany El Eid, senior director of technology at BESOMEBODY

“I’m really proud and grateful for this milestone,” commented El Eid. “Not only has our work been recognised by a great and growing company like Besomebody, but we will get to continue to innovate in the AR and AI space in such a purpose-driven way.”

“Besomebody’s mission is inspiring, and their jobs training programme is game-changing. I’m excited about what we can do to help more people get jobs and more companies grow their business. This is an exciting cap to a rewarding seven years.”