Toronto-based NexTech AR Solutions has launched a three-dimension (3D) advertising solution for Facebook.
The ecommerce solutions provider is “rapidly” building out its augmented reality (AR)-3D product offerings, including shopping, learning, video conferencing, and now ads on Facebook.
With 1.5 billion people on Facebook, this new product offering is a big step forward in creating the most robust vertically integrated AR-3D offering on the market today, according to NexTech, which recently floated on the Frankfurt Stock Exchange in a bid to attract European investors.
“NexTech is systematically building out its product offerings and ecosystem enabling AR-3D objects to be seen and experienced at multiple touch points throughout a person’s daily journey, be it shopping, learning, video conferencing and now through ads on Facebook,” said Evan Gappelberg, chief executive officer of NexTech. “Having the ability to offer 3D advertising options to our AR ecommerce customers is a big deal since the majority of spend in ecommerce is on ads.”
A 3D ad experience provides the user with an “out of store shopping experience”. Split-testing by Sketchfab-branded 3D ads versus traditional static ads bears out just how dramatically engagement can improve, showing a 633% increase in sign-up conversions and a 376% increase in click-through rates.
“NexTech is the first to market for Facebook advertising with a platform that can publish from a single user interface to it, alongside the existing channels for delivery,” said Reuben Tozman, chief operating officer of NexTech. “That leaves us uniquely positioned to grow alongside the largest ad platform on the planet without losing the power and fidelity of existing AR experiences.”