Iberia is going to begin offering VR technology to passengers on aircraft across select routes.
The airline has teamed up with Inflight VR, a company that specialises in applying VR to the travel industry, expand its in-flight entertainment options to include VR and three-dimensional (3D) content.
After a trial period, VR devices will be available to passengers on the two daily Madrid-New York flights that Iberia operates with Airbus A350- 900s, and on the daily Madrid-Tel Aviv flight in an Airbus A330-200.
The second generation Inflight VR-provided Pico devices will be available for rent during flights. They will enable viewers to experience 3D content in games, films, city travelogues and documentaries, including dives into the depths of the Red Sea.
Nikolas Jaeger, founder and managing director of Inflight VR, said of the partnership: “We think virtual reality has a great potential and it can change the air passenger experience as a part of the in-flight entertainment programme. The viewer is no longer a mere observer, but can take a stroll in the city he or she will be visiting, or simply relax before arriving at the destination.”
Iberia digital transformation director Ignacio Toval added: “We learned about Inflight VR through Hangar 51, IAG’s start-up accelerator programme. Since 2017, we’ve been working together to develop a VR solution that can offer a new experience to our customers. An important aspect of Iberia’s digital transformation push lies in the incorporation of new technologies and digital innovation during the entire travel experience, from the moment they think about buying a ticket to arrival at the destination.”
Iberia and Inflight VR entered into a six-month trial agreement. When the results are examined, a decision will be taken about expanding the service to other medium and long-haul Iberia routes.