Great Ormond Street Hospital Children’s (GOSH) Charity has released a virtual reality (VR) tour to highlight the effect of the charity’s fundraising on the hospital and its patients.
Launched on 14 February to mark GOSH’s 167th birthday and created by digital creative agency REWIND, the VR tour brings Great Ormond Street Hospital to life and provides the opportunity to explore the hospital’s facilities and wards, alongside vital services such as play and sensory rooms and the chapel, which have all received funding from the charity.
Mark Mackenzie-Ray, digital content manager at GOSH Charity, said: “Various teams at the charity identified VR as a useful tool that would help us to engage with existing supporters, as well as reaching out to potential fundraisers. We are delighted to have worked with REWIND, their expertise has been invaluable!”
“The VR experience will provide individuals and organisations from across the UK with the unique opportunity to explore the hospital as an immersive experience without having to physically be there and see how their support could help GOSH Charity give children who are treated at GOSH the best chance for life.”
The experience is available on YouTube, allowing viewers to access it on a variety of digital devices, including desktops, tablets, and mobile phones.