VRAI builds AR app for Samsung Galaxy S10

Dublin-based immersive content company VRAI has developed an augmented reality (AR) app for Samsung UK & Ireland as part of the launch of its new Galaxy S10 smartphone range.

The Galaxy S10 is Samsung’s most advanced smartphone yet and the AR capability of the device is a key feature. The device launched recently at the Samsung Unpacked events in London and San Francisco.

The app from VRAI allows users to ‘place’ Samsung’s range of smartphones, tablets and wearables on any flat surface they point the device at. It allows users to compare the key features of the products, the sizes, colours and unique selling points.

The concept behind the app was a functional one tackled in an innovative way, according to VRAI. Samsung Electronics is one of the world’s largest smartphone manufacturers and has an extensive catalogue of devices. The new app allows users to have the entire catalogue in their pocket.

Commenting on the launch of the app, Samsung’s business development manager, Cathy O’Flaherty, said: “At Samsung we pride ourselves on innovation and customer choice, this app is a perfect blend of both and shows the capability of the Galaxy S10 range. We are delighted to be working with VRAI, they are an innovative Irish company who have delivered a great app to complement our new phone.”

This is the third AR project VRAI has worked on with Samsung and the highest profile to date.

“The S10 is a fantastic phone and we are proud to have created an app that compliments it in terms of its beauty, functionality and technological ability. I think the app will really help customers to understand and interact with Samsung’s product range.”

Niall Campion, managing director of VRAI

VRAI managing director Niall Campion said: “The S10 is a fantastic phone and we are proud to have created an app that compliments it in terms of its beauty, functionality and technological ability. I think the app will really help customers to understand and interact with Samsung’s product range.”

VRAI has previously worked with the United Nations, ESB International, Royal College of Surgeons Ireland and the Irish Defence Forces. This had led the company to being part of Enterprise Ireland’s High Potential Start Up unit.

It is also part of a medical technology research consortium led by the Tyndall Institute that was successful in securing investment from the Irish government’s flagship Disruptive Technology Innovation Fund.

The company is currently raising investment to help it reach its target of €1 million in turnover and employing 10 people within 18 months.

VRAI was founded in August 2017 and has four full-time and three-part time employees based in Dublin’s South William St.