Games developer AuGames will produce augmented and merged reality (AR/MR) experiences for kathy ireland Worldwide (kiWW) in a partnership that aims to change the way consumers and partner businesses interact with the brand’s home products.
Pre-production and imagineering with kiWW will begin soon in Los Angeles, California and Dallas, with the AR experience expected in the spring, and continuing throughout the rest of the year.
Derek Dunlop, co-founder and executive of AuGames, which has bases in Dallas, London, Melbourne and Auckland, commented: “With technology moving at ferocious pace, it can be hard for both business owners and consumers to know a passing ‘fad’ or ‘trend’ and what technology can envelop a paradigm shift that has the ability to integrate into our everyday work and family lives for the better.”
“By kiWW joining forces with AuGames, it enforces a key business strategy—in today’s globally connected digital commerce world, businesses must continue to innovate, reinvent and deliver. AuGames’ ethos and direction is at the forefront and a driving force behind the AR/MR leap from ’fun AR games’ into immersive and connected ‘human empowered experiences’ that has the power to transform and enhance people’s lives, for the better.”
“We are thrilled to partner with AuGames,” said Kathy Ireland, chair, chief executive officer and chief designer of kiWW. “We live in such exciting times, with the constant evolving advancements in technology bringing exciting new opportunities both in our personal lives and in business. AuGames is at the forefront of this revolution and we look forward to bringing our customers the best available AR experience.”
Jonathan Laramy, co-founder and executive of AuGames, added: “The AR gaming aspect is a great way for people of all ages to be introduced, educated and know more about how augmented reality works. The data that we gather will guide future and more natural ergonomic human interactions and operability across multiple industries and ultimately become part of everyday life. Simply put, AR is one of the biggest paradigm shifts of a generation.”