California-based Perfect Corp has expanded its YouCam suite of apps to bring augmented reality (AR) try-on functionality to beauty and makeup stores.
The new YouCam for Business app offers in-store consultation with several YouCam Makeup features, including AR makeup try-ons, advanced artificial intelligence (AI) skin analysis, AI smart shade foundation finder, and 360° live hair colour tryouts, all aiming to boost sales, increase basket size and reduce waiting times.
YouCam for Business also comes with a full content management system in Perfect Console, for complete store and product management and a dashboard to retrieve analytical insights.
In particular, the In-Store Magic Makeup Mirror allows shoppers to try more than 100 beauty products instantly. AR try-outs simplify the consumer journey with effortless trials of real-world makeup products in a wide range of realistic textures and finishes, according to Perfect Corp.
Perfect Corp chief executive officer Alice Chang said: “By simplifying the integration of YouCam’s business solutions into a highly retail-focused, dedicated app, we are able to help more brands than ever before experience the power of virtual beauty technology in the retail space.”
“The seamless, user-friendly YouCam for Business app arms beauty brands with advanced technological enhancements to instantly upgrade their consumer shopping experience and drive sales, further proving the impact and results of YouCam’s AR and AI software as a service.”
The YouCam for Business app is available on the Apple App Store and Google Play.