Mixed Place completes AR retail projects

Two of Europe’s largest retail chains have used the technology of Israeli startup Mixed Place in promotion campaigns aiming to increase customer loyalty, interaction and sales.

Pan-Europe supermarket chain Billa and Belgium-based Ahold-Delhaize used Mixed Place’s augmented reality (AR) cloud infrastructure that enables users to create location-based digital content, either stationary or moving, and place it in open spaces and within structures.

Alongside the completion of the Billa and Ahold-Delhaize projects, Mixed Place is in the process of raising $7 million to develop its technology and market it worldwide.

Mixed Place raised $750,000 in November 2017 from PPI Worldwide, which specialises in innovative sales promotion projects for retail chains around the world.

Alon Melchner, chief executive officer and founder of Mixed Place, predicts that “within a few years mixed reality will become the dominant reality of our lives and billions of people will experience it on a daily basis as a new routine”.

“The technological infrastructure that we are now proposing will expedite the development of mixed reality applications.”

Alon Melchner, chief executive officer and founder of Mixed Place

He explained: “Within two years, digital glasses, that all major hardware companies are developing as a means of accessing digital content, will be as commonplace as the smartphone and the tablet. The technological infrastructure that we are now proposing will expedite the development of mixed reality applications and will successfully ease the penetration of digital glasses due to enter the market soon—and to be followed by contact lenses, holograms and other display methods.”