Automotive visualisation specialist ZeroLight, virtual reality (VR) headset developer Varjo and Audi have collaborated on an experience for the new VR-1 head-mounted display (HMD).
The new experience enables users to configure and explore the Audi e-tron using Varjo’s VR-1 headset.
The companies created the experience to demonstrate the commercial potential of immersive technology at Nvidia’s GPU Technology Conference this week.
Finish developer Varjo released the VR-1 headset last month, with a launch cost of $5,995.
The VR-1 headset boasts human-eye resolution, enabling brands to create experiences that can immerse customers within virtual environments that are as rich and detailed as their real-world surroundings.
Thomas Orenz of Audi explained: “This project combines exceptional hardware with highly engaging content to demonstrate the unparalleled quality of Audi’s vehicles and highlight our continued focus on driving innovation at every opportunity.”
The detail on offer in the VR-1-enabled experience, allowing users to see every inch of the real-time rendered model e-tron, was made possible by the digital twin models that are created from Audi’s computer-aided design data.
Audi’s Jan Pflueger added: “Using the latest hardware from Varjo, we have set a new benchmark for commercial visualisation solutions. Recreating reality at incredible resolutions, the VR-1 mirrors the e-tron’s advanced technology and enables users to digitally explore the EV of the future.”
The VR-1 features a display that combines 1920 × 1080 low-persistence micro-OLED and 1440 × 1600 low-persistence AMOLED displays with a hardware-based foveated rendering effect.
This display delivers human-eye resolution at over 60 PPD/3000 PPI fidelity in the focused area at the centre of the display.
“This application demonstrates the revolutionary power of the VR-1,” said Jussi Mäkinen, chief marketing officer of Varjo. “ZeroLight’s highly-detailed models can perfectly demonstrate the HMD’s unprecedented human-eye resolution, enabling professional users to admire for the first time even the finest details of virtual environments and models.”
Creating content for the VR-1 requires the rendering of two views per eye: one for the focused area and one for the remainder of the view.
To optimise the performance on the VR-1, ZeroLight integrated the multi-view rendering feature of the new Nvidia Turing GPUs.
Chris O’Connor, technical director at ZeroLight, said: “Varjo VR-1 enables us to advance our automotive visualisation platform by delivering our state-of-the-art sales and marketing content at human-eye resolution. Creating this powerful illusion of reality is crucial in delivering the truly premium brand experiences that our partners require.”