Inflight VR bags another airline customer

Mark manages all of the content for VRWorldTech. To discuss an idea or pitch a story, drop him a line at editor@vrworldtech.com

Inflight VR and airline SunExpress will offer inflight entertainment via virtual reality (VR) headsets in several aircraft this summer.

SunExpress has partnered with Inflight VR to provide the service on flights departing from Antalya in Turkey to international destinations within Europe, including Germany, Switzerland and Austria, from May onwards.

VR headsets will be available on board SunExpress aircraft for €8. Content will include blockbuster movies, destination clips and meditative relaxation videos.

“With the introduction of VR entertainment, we write the next chapter in our innovation story,” commented Peter Glade, chief commercial officer at SunExpress. “Our collaboration with Inflight VR gives us a flexible, cost effective and logistically sound solution. We are proud to be offering our passengers this possibility on selected flights departing from Antalya.”

“We believe in the tremendous potential of VR to change the way passengers experience media, explore places and spaces, as well as in the added value and opportunities it creates.”

Raphael Baumann, chief commercial officer of Inflight VR

Raphael Baumann, chief commercial officer of Inflight VR, added: “We believe in the tremendous potential of VR to change the way passengers experience media, explore places and spaces, as well as in the added value and opportunities it creates for companies like SunExpress to interact with the customers in new ways and generate additional revenue streams.”

Iberia began offering VR technology to passengers on aircraft across select routes from last month.

The airline teamed up with Inflight VR with a view to making headsets available on the two daily Madrid-New York flights that Iberia operates with Airbus A350- 900s, and on the daily Madrid-Tel Aviv flight in an Airbus A330-200.

Inflight VR is also working with FlixBus on certain Las Vegas routes and Star Alliance, which is deploying VR headsets in its business lounges.