Graphics developer DisplayLink expands following VR successes

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Graphics and wireless tech company DisplayLink is expanding into a new 60,000 square foot engineering design centre on the Cambridge Science Park to accommodate up to 500 employees.

DisplayLink recently delivered a wireless virtual reality (VR) solution for the HTC Vive Pro headset. Its chip and software customers include Dell, Lenovo, Targus, Fujitsu, Panasonic, Toshiba, ASUS, Logitech, Kensington, and other computer and consumer electronics companies.

The new engineering design centre will primarily be used for integrated circuit and software development, as well as other corporate functions. DisplayLink expects the facility to be ready for occupation later this year.

Founded in 2003, DisplayLink now has more than 300 employees in Cambridge, UK, and across other offices in California, Poland, Taiwan, Japan, and South Korea. The company’s annual sales have increased to more than $100 million. It has reinvested 25% in its research and development programme, with 70% of its employees in engineering functions.

The company is particularly focused on VR. Last year, DisplayLink launched a wireless VR showcase at E3, which featured multi-player wireless VR, replica weaponry and haptic wearables.

Also last year, DisplayLink demonstrated its DL-8020 chipset sitting at the heart of the Vive Wireless VR Adaptor at the Nvidia GPU Technology Conference. According to the company, users of the technology enjoyed Vive Pro’s 78% extra pixels with complete wireless freedom.

Graham O’Keeffe, executive chairman of DisplayLink

“We’re excited to commit to an ambitious R&D programme in Cambridge.”

Graham O’Keeffe, executive chairman of DisplayLink

Commenting on the new design centre, Graham O’Keeffe, executive chairman of DisplayLink, said: “We’re excited to commit to an ambitious R&D programme in Cambridge, a location that holds a wealth of talent in the specialist engineering fields we need to access in order to compete with much larger global semiconductor companies.”

“Successive generations of integrated circuits add new layers of functionality and complexity. We have been fortunate to attract some of Europe’s most capable chip designers and software engineers to join our teams in the UK and Poland to solve complex system-level design challenges. I am particularly proud of the graduate training programme that we started this year at each of our R&D centres, enabling us to bring in a new generation of talented engineers into our organisation.”

“Over the next five years we plan to spend over $100 million on technology development in the UK, with a goal of operating from world-class facilities in Cambridge and elsewhere to accelerate the pace of our new product delivery.”

Watch the Vive Wireless VR Adaptor in action:

Image credits: HTC Vive and DisplayLink