Shutterstock and 8th Wall enhance AR capabilities

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Businesses and consumers who use augmented reality (AR) to buy and sell online have been treated to new features from stock photography site Shutterstock and platform provider 8th Wall.

Shutterstock is letting iOS app users see how images work in their own environments with its new AR feature.

Available immediately on the Shutterstock customer mobile app on Apple devices, the new View in Room button allows users to access their camera phone and virtually position any of the site’s 250 million images against the wall in a room of their choosing.

Shutterstock used the iOS ARKit framework to create the experience, after recognising its customers are increasingly using its collection for in-home, in-store or in-office artwork, for retail spaces or for restaurant decor.

Jon Oringer, founder and chief executive officer of Shutterstock, said of the new AR feature: “We have been committed to experimenting with cutting-edge technologies for over fifteen years. After years of advancing our in-house computer vision technology to enhance search capabilities on web and mobile, we are very excited to announce our first AR-powered mobile viewing experience for customers.”

“This is yet another great project to have been developed from its initial iteration at our annual employee Hackathon, Hack to the Future. We decided to put this hack into production because of its potential to have an immediate customer impact.”

8th Wall, whose platform is used to develop mobile and web AR experiences, has rolled out image recognition for AR activations in its latest update.

The latest update for 8th Wall Web allows AR experiences to recognise and interact with two-dimensional image files. Designated image targets can trigger an AR experience, as well as track directly to it.

8th Wall explained in a blog post announcing the new feature: “Unlike other web-based image recognition technology, the image detection and tracking for 8th Wall Web is all performed directly on-device, in the mobile browser. This means better tracking performance and security for the user, as no camera data is sent up to the cloud.”

“Secondly, image tracking can work in tandem with our SLAM engine, giving you the flexibility to design experiences that interact with image targets as well as the physical space around you.”

Image credits: Shutterstock and 8th Wall