A newly acquired subsidiary of Australian software house ServTech Global has signed a contract with Volvo Italia to provide the automotive manufacturer with virtual and augmented reality (VR/AR) technology.
The one-year contract will see Italian VR company Vection, which ServTech acquired in January, provide Volvo with VR and AR tech for marketing and sales.
The new contract follows Vection’s delivery of an interactive AR experience for Volvo’s recent worldwide vehicle and safety campaign.
The first project under the agreement will market Volvo’s occupant protection and safety equipment, including car safety cells and airbag systems, through Vection’s AR overlay and holographic technology.
Further work is planned to create new and interactive consumer experiences for Volvo customers.
ServTech chairman Bert Mondello said: “The adoption by Volvo of Vection’s virtual reality technology is critical in the company’s positioning in the automotive industry and provides the company with significant global exposure.”
Gianmarco Biagi, a recently appointed managing director at ServTech and previously Vection chief executive officer, underlined the potential of VR in the automotive sales process as crucial to the new contract.
He said: “Providing the client with the possibility to see their new car fully customised to its requirements, under different light conditions and in different environments, provides for a more engrossing sales experience.”