CGTrader, operator of the online marketplace for three-dimensional (3D) content, has launched a new augmented reality (AR) solution for ecommerce.
ARsenal is a package of services required to easily deploy AR for online stores, including the means for retailers and brands to reduce the need for expensive product photoshoots, as 3D models can be based on images from a product link or a photo taken with a smartphone.
CGTrader ARsenal includes:
- Photorealistic 3D modeling for any volume of products/SKUs
- Seamless AR integration with the retailer’s online store using single-click embedded links
- Flexible 2D-to-3D product conversion plans based on monthly volume and budget requirements
- Integrated 3D model viewer
- Centralised 3D model portal for easy management and storage
Lifestyle product company Fatboy has already adopted ARsenal, which is available now.
Fatboy ecommerce director Tom de Vos said: “Our products are surprising and oversized. AR with a turnkey approach is the perfect solution to enable our customers to experience our products online and accurately visualise how they will look in their home environment. CGTrader ARsenal is a great fit for us, as it will help accelerate our roll-out of AR with minimal effort and resources while capturing the unique beauty of our premium products.”
Dalia Lasaite, chief executive officer of CGTrader, added: “Working with retailers and brands to bring AR experiences to their online shoppers, we see that they are eager to adopt AR to keep up with buyers’ expectations, but often lack the internal resources and expertise to implement it.”
“With the introduction of CGTrader ARsenal, we are making it possible for any retailer to offer their customers feature-rich, full AR with minimal effort, which we believe will lead to widespread industry AR adoption.”
Image credit: CGTrader