Immotion Group signs up first zoo

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UK-based virtual reality (VR) entertainment business Immotion Group has secured several new US clients for its ‘out-of-home’ experiences, including its first zoo.

Mote Marine Laboratory in Sarasota, Florida, and Santa Barbara Zoo are deploying Immotion’s Blue Ocean VR cinematic pod installations.

These new installations join several other aquariums, including OdySea in Arizona, Norwalk in Connecticut, and Merlin Entertainment’s SeaLife centres in Sydney and Melbourne, and SeaLife in Oberhausen, Germany.

Rod Findley, commercial director at Immotion Group, said: “We continue to hone our aquatic offering. Our latest experience, Swimming with Sharks filmed in the Bahamas, will be released shortly plus we have two more subsea CGI experiences being loaded on to our cinematic pods this month. Initial customer feedback has been overwhelmingly positive, with very encouraging early trading across all the aquatic centres.”

“As we develop our business model, we will focus more of our efforts on perfecting our VR cinema pods for high footfall destination locations such as aquatic centres and zoos. Our experiential content is quickly become renowned for its immersive quality and realism.”

He added: “Our concession model offers a compelling and flexible opportunity for high traffic ‘edutainment’ destinations, such as aquariums, zoos and science centres. We believe this is a global opportunity and will be putting considerable focus into growing the installed base and developing our offering over the coming months.”

In May, Immotion signed a $500,000 VR and immersive content creation contract with global family entertainment specialist iP2Entertainment, based in Amsterdam.

The new contract will see Immotion producing three exclusive VR and immersive experiences for IP2Entertainment.

They will be available for iP2Entertainment centre visitors later this year and into 2020. All work is scheduled to be completed by November 2019.

Immotion earned £2.9 million in revenue in 2018, as the AIM-listed business experienced a year of intense activity and investment during which it built the foundations of its plan to become a leading player in the out-of-home VR market.

Alongside the headline revenue figure, Immotion also saw VR revenue increase 12-fold in the second half of 2018 to £1.2 million.

Image credit: Immotion Group