John Lewis trials VR experience for interior design

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UK retailer John Lewis is trialling a new virtual reality (VR) experience that lets customers see how their interior ideas would look in their home.

Visualise Your Space, being trialled in three stores this and next month, will enable customers to input the dimensions for their room via an iPad app, and then drop in John Lewis products to see how it would look.

They will also be able to change the colour of the walls and floors to create a complete look.

Customers will be able to view their designed room on either an iPad, as a three-dimensional (3D) room set in augmented reality, or wear a VR headset to tour the room.

The retailer will email a copy of the created room, with shoppable links, to customers following their experience.

Caitlin Price, head of buying for furniture and flooring at John Lewis, said: “Designing a new look for a room can be a lot of fun and a chance to express our personalities. However, customers tell us that uncertainty about what new products will look like in their home can make the decision making hard, and in many cases people revert to the safer tones of grey or beige furnishings.”

“This new technology will enable customers to be braver in their choices, and test technology that architects and interior designers have been using to visualise their designs.”

The technology behind Visualise Your Space was developed by US-based design and 3D visualisation company Marxent. Its chief executive officer and co-founder, Beck Besecker, said:  “John Lewis understands how important inspiration is to modern furniture shoppers and has an impressive history of innovation. We’re proud to be partnering with them to test this technology in the UK.”

The trial will begin at the John Lewis Kingston store on 26 June, in Cambridge on 28 June, and in Horsham on 2 July.

Image credit: John Lewis