Metro Group Miami will bring augmented reality (AR) experiences to sports franchises, artists, retailers, and live events in South Florida after striking a deal with Canadian company Imagination Park Technologies.
Imagination Park’s technology allows brands and advertisers to integrate AR into their campaigns, with little or no expertise required.
Creative visual signage campaign group Metro Group Miami will be able to use its own library of images or videos appear on the mobile device as holograms, coupons, video highlights and more.
“As a creative visual signage campaign group for decades in Miami, we are super excited to leverage AR with our many clients while introducing it to prospects as well to generate new market awareness,” said Bruno Dede, president of the Metro Group Miami.
“Our vehicle wrap company, MetroWrapz, will leverage AR to demonstrate to clients the process and ultimate result of our premium car wrapping services as we work with many high profile celebrities and athletes.”
Alen Paul Silverrstieen, chief executive officer and president of Imagination Park, said: “Signing Metro Group Miami as direct client of Imagination Park will help build our AR community in South Florida.”
“Their work is highly respected and clients include the Miami Heat, Miami Dolphins, Hard Rock, Miami Tennis Open, Macy’s, South Beach Food Festival, Braman Car Dealership, Dwyane Wade and Lebron James.”
Vancouver-based Imagination Park completed its acquisition of XenoHolographic last month, and released a new update to the company’s AR applications.