Niantic acquires AR game studio

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Niantic has acquired augmented reality (AR) game maker Sensible Object for an undisclosed sum.

The Pokémon GO creator, whose Harry Potter: Wizards Unite AR game is out tomorrow, completed its acquisition of the game studio earlier this week. Sensible Object will be known as Niantic London going forwards.

Founded in 2014, Sensible Object has been developing games that combine physical and digital play to create unique gaming experiences. Sensible Object builds on the work of founder Alex Fleetwood and previous incarnation Hide&Seek, a studio designing outdoor social games and playful experiences.

Sensible Object will offer support for its existing slate of titles during a transition period. It will then focus on building all new real-world AR experiences with Niantic as the core of Niantic London.

Fleetwood said in a blog post: “[Niantic chief executive officer] John Hanke and his team have an incredible, progressive vision for the future of play that resonates deeply with us; building global communities, pioneering new forms of augmented reality, and helping people get outside, get exercise and connect with one another in the real world.”

Hanke added in his own post: “We’re excited about Sensible Object joining Niantic as it significantly advances our efforts in developing a wide range of gaming experiences that bring the physical and digital world closer together. The team’s deep roots in large-scale outdoor activations in particular is very complementary to the many Niantic real world events we host around the world to engage with our loyal players.”

Image credit: Sensible Object