MelodyVR successfully broadcast Wireless Festival in London to more than 250,000 music fans over the 5 to 7 July weekend.
The virtual reality (VR) music platform’s new app launched on iOS and Android at the beginning of July, and its release helped contribute to the more than 250,000 individual broadcast views across MelodyVR’s mobile and VR apps, as well as Facebook Live 360.
For MelodyVR, its partnership with Wireless Festival organiser and Live Nation-owned Festival Republic yielded significant brand awareness, reaching in excess of one million individual fans across Facebook Live, and generating more than 13 million impressions across its digital media channels and the combined social media following of the artists broadcast.
Its app became the top trending app on Google Play and was among the top 20 on iOS over the weekend of Wireless Festival.
The launch of the MelodyVR mobile app significantly broadened the music platform’s potential user base because it doesn’t require a dedicated VR device to access.
Mobile app users can either view a full 360-degree video with jump-spot technology, or enable VR mode, which delivers a fully immersive VR experience if combined with a MelodyVR viewer.
Through the app, fans are able to consume, purchase and enjoy recorded and live content directly from their smartphones, with all of the functionality of the MelodyVR platform.
Anthony Matchett, chief executive officer and founder of MelodyVR, said of the app’s release: “This ground-breaking launch event for our mobile app was extremely successful and not only showcases MelodyVR’s broadcast technology but also clearly demonstrates the potential for the MelodyVR platform, as well as the vast-demand for our unique content.”
“I would like to thank our partners at Live Nation and Festival Republic for their support and we look forward to delivering more spectacular events to fans in due course.”
MelodyVR signed licensing agreements with four labels and artist organisations in March, paving the way for a significant expansion of its catalogue of VR experiences.
New deals were struck with UMPI, part of the Universal Music Publishing Group and covering artists and groups such Florence & The Machine and Nicki Minaj, as well as the Society of Authors, Composers, and Publishers of Music, which represents the rights of authors and composers in France, such as David Guetta and Mylene Farmer.
MelodyVR also signed licensing deals with the American Society of Composers, Authors and Publishers, which represents the rights of songwriters such as Kendrick Lamar, and licensing group BMI, which counts Lady Gaga and Childish Gambino as members.