Nordic giant Bublar acquires AR visualisation platform

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Scandinavia-listed virtual and augmented reality (VR/AR) company Bublar Group has acquired a Finnish startup.

Sayduck, with offices in Helsinki and Vilnius, enables online retailers to develop their digital product portfolios into three-dimensional (3D) objects and their consumers to deploy them in the real world using AR technology.

The Finnish startup is collaborating with Shopify, an ecommerce platform used by more than 800,000 businesses. Its AR and 3D modelling services are being marketed to the platform’s client base.

Bublar, the Nordic region’s largest VR and AR gaming studio and enterprise solutions company, acquired Sayduck through a stock swap agreement.

The company said that about 10,000 products in 3D have been created on the Sayduck platform.

The number of daily 3D views via Sayduck has increased from about 500 in 2016 to 12,500 at the end of 2018. “This shows the increasing use of AR by customers who want to AR-visualise the product range for web and mobile,” Bublar explained.

Maria Grimaldi (pictured, left), chief executive officer of Bublar, commented: “The acquisition of Sayduck is part of our strategy to offer scalable extended reality (XR) technology.”

“Our current subsidiary Vobling has built a strong position as an agency providing the enterprise sector with the latest XR solutions. Now we can add a proven AR software as a service (SaaS)-platform for the fast growing retail and ecommerce business, transforming their product visualisation capabilities.”

Niklas Slotte (pictured, right), chief executive officer of Sayduck, added: “We are proud to be part of Bublar Group. Together we will strengthen our position as the leading Nordic company within XR technology and can meet the increasing demand from a global market.”

“3D and AR are the next natural steps in the development for both web and mobile commerce. With our platform, we help brands and retailers to easily showcase their products in 3D.”

Image credit: Sayduck