Mark manages all of the content for VRWorldTech. To discuss an idea or pitch a story, drop him a line at

Microsoft is the latest technology company to join the ranks of the XR Association (XRA)

The Washington DC-based group of tech companies, which includes founding members Google, HTC Vive, Facebook, Samsung and Sony, represents the manufacturers that lead in virtual, augmented and mixed reality (VR/AR/MR).

A leader in MR hardware and software development, Microsoft’s XRA membership “further signifies the association’s broadening scope and representation” of the extend reality (XR) industry, it said in a statement.

With experience in both headset manufacturing and platform development, Microsoft will support the association’s policy, advocacy and government affairs work.

“We are thrilled to welcome Microsoft to XRA,” said Elizabeth Hyman, the recently appointed chief executive officer of the association. “This is a significant milestone that reflects the growth of the XR industry, which encompasses augmented reality, mixed reality, and future technologies yet to be developed in the rapidly-evolving XR space.”

“Microsoft’s advanced mixed reality offerings, including its groundbreaking HoloLens headset, and its expertise in this arena, strengthen the XRA’s ability to provide a unified voice for the XR industry.”

Representing Microsoft on XRA’s board of directors will be Heidi Holman, its assistant general counsel.

Holmann has spent 22 years at Microsoft. She has supported the company’s AR and MR business lines and worked on legal issues related to gaming and the Xbox.

She said: “We couldn’t be more excited to partner with our industry peers to support the XRA’s mission of promoting the safe and responsible development and adoption of XR technology globally.”

XRA’s first ever chief executive officer

Hyman was appointed as XRA’s first ever chief executive officer in June.

In her previous role as executive vice president of public advocacy at the Computing Technology Industry Association (CompTIA), Hyman led the association’s outreach to members of US Congress, the executive branch, and other international, federal, state and local government institutions that shape and influence public policies affecting the IT industry.

A member-driven search committee was formed in 2018, led by Amy Fox, president of the XRA board of directors and director and head of legal at Oculus, to identify the association’s first chief executive officer.

Image credit: Kote Puerto on Unsplash



Comments are closed.