Jan Pflueger joins new VRWorldTech editorial board

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Immersive technology expert Jan Pflueger is the first member of VRWorldTech’s new editorial board.

VRWorldTech is dedicated to investigating enterprise applications for immersive technology and demonstrating the potential of this new medium to business leaders.

The editorial board will shape coverage and provide an expert’s view on one or more areas of immersive technology.

Pflueger spotted the potential of virtual reality (VR) early on in his career, so he started exploring new interaction techniques and developed interaction devices for spatial environments in the field of research.

In 2012, he started his career at Audi as IT team leader of the VR team. His long-time passion for augmented reality (AR) and VR led him to establish the Center of Competence AR&VR as a network hub for immersive tech, and a place to inspire and influence the extended reality (XR) activities within Audi AG.

With his private label, advisXR, Pflueger advises startups and fosters network activities to drive and deliver the future in the field of XR. In his mission for an open XR ecosystem, he establishes strategic partnerships and supports companies on their journey through digital transformation.

‘Partnerships and a living network of communities are essential’

Commenting on his appointment to the new VRWorldTech editorial board, Pflueger explains his work and what he wants to achieve in his new capacity: “In a fast-changing world where nearly everybody is part of a transformation, it is hard to follow the rapidly moving progress in technologies and solutions, and to keep an overview of how it will affect your own business.”

“Immersive technology by itself is just one piece when it comes to solutions. We are faced no longer with emerging, but with merging, technologies. Therefore, we need to connect different areas and must be able to identify the potential to raise synergies for the development of sustainable solutions for the future. Not only are open minds required, but partnerships and a living network of communities are essential.”

He continues: “While the industry is starting to deploy solutions in the fields of training and remote assistance, there is much more potential in immersive technologies; for internal development as well as for future services. To overcome the state of proof of concepts and pilots, which are mostly needed to secure budgets, a general view and analysis of the current situation is mandatory to enable a straightforward implementation, which is the real challenge.”

“Profound knowledge of the relevant areas and an analytical skillset help to identify appropriate partners and technologies to leverage single approaches to a new level. The formula of 1+1=2 will no longer be valid. I strongly believe in collaboration and knowledge sharing to establish the needed seamless ecosystem that every area can benefit from.”

“As a ‘connector’, I am glad to join the VRWorldTech editorial board to share my vision and insights for the exciting area of immersive technologies.”

Image credit: Jan Pflueger