Jaguar Land Rover and University of Cambridge develop 3D HUD for cars

Mark manages all of the content for VRWorldTech. To discuss an idea or pitch a story, drop him a line at

Researchers from the University of Cambridge and Jaguar Land Rover are developing a 3D head-up display for vehicles.

Quick read

➨ Researchers from the University of Cambridge and Jaguar Land Rover partner on 3D HUD project

➨ 3D head-up display projects safety alerts and other information for driver

➨ AR would add perception of depth to the image

➨ Passengers can watch 3D movies without individual screens or headgear

The story

Jaguar Land Rover is undertaking the research in partnership with the Centre for Advanced Photonics and Electronics (CAPE) at the University of Cambridge with the aim of developing an immersive head-up display.

The partners envision the 3D head-up display projecting safety alerts, detected hazards and sat-nav directions, and helping to reduce the effect of poor visibility in poor weather or light conditions. 

Augmented reality (AR) would add the perception of depth to the image by mapping the messages directly onto the road ahead, according to Jaguar Land Rover.

They also want to passengers to be able to watch 3D movies, with head- and eye-tracking technology following their position to ensure they can see 3D pictures without the need for individual screens or headgear.

3D displays could also offer users a personalised experience and allow ride-sharers to independently select their own content.

Several passengers sharing a journey would be able to enjoy their own choice of media, optimised for where they are sat.

‘Connected, shared and autonomous cars of the future’

Valerian Meijering, human machine interface and head-up display researcher at Jaguar Land Rover, said of the partnership with the University of Cambridge: “Development in virtual and augmented reality is moving really quickly. This consortium takes some of the best technology available and helps us to develop applications suited to the automotive sector.”

Professor Daping Chu, director of the Centre for Photonic Devices and Sensors and CAPE, added: “This programme is at the forefront of development in the virtual reality space—we’re looking at concepts and components which will set the scene for the connected, shared and autonomous cars of the future.”

“CAPE partners are world-leading players strategically positioned in the value chain network. Their engagement provides a unique opportunity to make a greater impact on society and further enhance the business value of our enterprises.”

Image credit: Jaguar Land Rover