YUR secures funding for VR fitness app

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San Francisco-based virtual reality (VR) fitness company YUR has raised $1.1 million in funding.

Quick read

➨ YUR offers calorie tracking app YUR.fit for the Oculus Quest

➨ The Venture Reality Fund and BoostVC led the $1.1 million funding round

➨ Beta versions of the app and a mobile companion are available

The story

Founded this year, YUR—short for ‘why you are’—offers calorie tracking app YUR.fit for the Oculus Quest. The app enables gamers to track their intake while gaming.

The Venture Reality Fund and BoostVC led the $1.1 million funding round for the company, whose co-founders, Cix Liv and Dilan Shah, aim to introduce gamers to healthier lifestyle through their tracking software.

YUR’s technology tracks how a player moves in a game, and is able to offer health and fitness recommendations based on what it finds.

The tracking software is installed directly on the gamer’s VR headset, with no additional hardware required.

Beta versions of the Oculus Quest app and a mobile companion app are now available.

The YUR.fit mobile app syncs to Apple Health and Google Fit to give gamers the ability to track their activities while outside of VR.

Cix Liv, co-founder and chief executive officer of YUR, said: “We are building YUR to be the Peloton of the future by making fitness a game. Gaming and fitness have always been our biggest passions, and we believe there’s a growing community of people who want to combine these two passions as well.”

Marco DeMiroz, co-founder and general partner of The Venture Reality Fund, said of his investment: “YUR has an impressive founding team with strong roots in VR, gaming, and app development. We’ve already seen how the fitness community has come together during YUR’s beta phase, and we’re excited about the future of the company in this growing market.”

Watch a trailer for the VR fitness app:

Image credit: Adrian Deweerdt / Unsplash