Nreal targets consumers with China Unicom partnership

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Nreal has partnered with China Unicom to showcase 5G-ready mixed reality experiences in China.

Quick read

➨ The Nreal Light MR smart glasses will used across 400 Unicom retail stores in China

➨ Their partnership follows the launch of a 5G innovation centre by Nreal and China Unicom in June

➨ The smart glasses weigh just 88g and offer a 52-degree field of view. They also boast SLAM, 6DoF tracking, plane detection and image tracking

The story

The Nreal Light smart glasses will used across 400 Unicom retail stores in China to show the potential of 5G when paired with MR applications. 

The partnership follows the launch of a 5G innovation centre by Nreal and China Unicom in June, set up in a bid to commercialise 5G with consumer MR applications.

“We’re excited to partner with China Unicom and take the next step in accelerating the commercialisation of our product,” said Chi Xu, chief executive officer and founder of Nreal. “By expanding our presence from the 5G innovation centre to 400 retail stores, we’re thrilled to be paving the road to showcase the unlimited potential that 5G can offer consumers.”

Nreal Light offers a simple but wearable sunglass-like design that’s familiar, with an immersive 1080p display, according to the Beijing-based company.

The smart glasses weigh just 88g and offer a 52-degree field of view. They also boast SLAM, 6DoF tracking, plane detection and image tracking.

The $500 consumer version isn’t expected to go on sale until early 2020, although the $1,199 Light Developer Kit began shipping in late September, offering early access to the glasses, a touch and haptic controller, a computing unit with a Qualcomm Snapdragon 845 processor, and a USB-C power adapter,

The partnership with China Unicom builds on NReal’s collaboration with Qualcomm and augmented reality (AR) startup 6D to develop a fully spatially mapped field-service application for Deutsche Telekom engineers working in the field, using only a smartphone and low-cost lightweight smart glasses.

Image credit: Nreal