Sotheby's International Realty develops app for Magic Leap One

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Sotheby’s International Realty, the real estate brand of the world-famous auction house, has developed its augmented reality (AR) app for Magic Leap One.

Quick read

➨ The new version of the app will enhance the home buying and selling experience for customers and sales associates

➨ The app has been developed by roOomy

➨ ‘The Sotheby’s International Realty brand continues to focus on visualisation tools that enable real estate professionals to expand their business and serve their clients’

The story

Curate by Sotheby’s International Realty will enhance the home buying and selling experience for customers and sales associates of its franchise network by letting both explore listings through the spatial computing platform.

Home buyers will be able to use Magic Leap One’s headset and controllers to interact with digital content in the environment they are visiting, enabling them to manipulate virtual furnishings and stagings to best suit home design needs.

The app has been developed by roOomy, a virtual staging technology platform specialising in 3D modeling and rendering, AR, and virtual reality (VR) content creation and application development.

The integration with Magic Leap is the latest launch for the Sotheby’s International Realty brand in its continued work with roOomy. Virtual stagings within the app can also be ordered with roOomy.

John Passerini, global vice president of interactive marketing at Sotheby’s International Realty Affiliates, said: “Taking Curate by Sotheby’s International Realty beyond augmented reality and into the spatial computing platform demonstrates how the Sotheby’s International Realty brand continues to focus on visualisation tools that enable real estate professionals to expand their business and serve their clients.”

“Through the Magic Leap affiliation, Sotheby’s International Realty arms independent sales associates with innovative technology that both exceeds consumer demand and sets a standard for the industry. We envision the addition of spatial computing will be implemented in various home buying and selling scenarios, but particularly in helping agents demonstrate to developers how they can leverage technology to help prospective buyers imagine themselves in a new home.”

Rio Caraeff, chief content officer at Magic Leap, added: “We’re looking forward to working with the Sotheby’s International Realty brand as they launch their Curate application into our diverse ecosystem of experiences.”

Image credit: Sotheby’s International Realty