Bublar and Vobling develop AR solution for cargo handling

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Vobling, a subsidiary of Nordic extended reality company Bublar Group, is developing a sales and marketing support solution in augmented reality (AR) for Swedish cargo handling company Kalmar.

Quick read

➨ Kalmar, the Swedish arm of Cargotec, provides solutions and services for cargo handling in ports, terminals, distribution centres and heavy industries

➨ Through the AR solution that Vobling will develop, Kalmar will be able to easily bring products to its customers for demonstration

➨ ‘AR technology helps the customer gain a better understanding of the product’

The story

Kalmar, the Swedish arm of Cargotec, provides solutions and services for cargo handling in ports, terminals, distribution centres and heavy industries. It has turned to Vobling’s visualisation technology to demonstrate the functionality of its forklift trucks without the need for the customer or the product to be physically present.

Through the AR solution that Vobling will develop, Kalmar will be able to easily bring products to its customers for demonstration.

Vobling explained: “Digitalisation and visualisation adds value and simplifies the information in customer meetings. In the future, it will be possible to expand the number of product categories but also to add several functions.”

Alexander Engsund, digital business developer at Kalmar, highlighted the educational value of AR in the sales and marketing process.

Engsund said: “The AR technology helps the customer gain a better understanding of the product and is an important part of the continuous development of our processes in sales and communication. We see great potential in this application and look forward to continue the good cooperation with Vobling.”

Maria Grimaldi, chief executive officer at Bublar Group, added: “We are glad that Kalmar shows continued confidence in us. I think it’s amazing that the sales force can soon visualise a complex and, to say the least, bulky product with a mobile device. The mobile AR technology for visualisation and sales support is an interesting application of our offering that has great potential to be scaled up.”

Vobling’s develops AR and virtual reality (VR) solutions in education, transport and industrial applications for companies such as Saab, Electrolux, SJ and Tobii.

It recently teamed up with Vy, one of the largest transport groups in the Nordic region, to develop a fire fighting training simulator in VR.

Image credit: Vobling