Visual innovation studio TRICK 3D has teamed up with experiential marketing agency MKTG to create the Nissan Armchair Quarterback Virtual Reality experience.
➨ TRICK 3D partnered with Profile Studios, Proof Inc, Millions of Tiny Robots and D-BOX Technologies to create the experience
➨ They animated 22 college football players in a real-time environment and delivered the full experience within four weeks.
➨ TRICK 3D used motion-capture and real-time game engine technology to accomplish Nissan’s Armchair Quarterback
The immersive virtual reality (VR) experience is touring with the Nissan Heisman House Tour until 23 November at college stadiums across the US.
Fans attending the tour’s event series can become the quarterback in the VR American football experience. After putting on the Oculus Rift S VR headset, fans are transported onto the field to play and determine the outcome on the game’s final drive.
In order to create and deliver Nissan’s Armchair Quarterback in time for the kickoff of college football season, TRICK 3D partnered with Profile Studios, Proof Inc, Millions of Tiny Robots (MotR) and D-BOX Technologies.
The Armchair Quarterback project team, led by TRICK 3D creator, founder and director Chad Eikhoff, was tasked with animating 22 college football players in a real-time environment and delivering the full experience—putting fans on the field—within four weeks.
Eikhoff said: “The opportunity was to provide fans an experience most will never have directly—putting them on the field, feeling the size and speed of the game in a pressure-filled late offensive push. The challenge was that we had to do all of it in only one month.”
TRICK 3D used motion-capture and real-time game engine technology to accomplish Nissan’s Armchair Quarterback.
Eikhoff explained: “To deliver the most immersive experience, we combined the highest-calibre, feature-film motion capture technology with top tier real-time 3D graphics.”
Using just five real-life football players suited up in motion-capture technology, the Armchair Quarterback team created an equation that produced 22 animated college football players.
After capturing the plays, the data went to TRICK 3D, MotR and D-BOX. The teams executed against the creative set by Eikhoff using Unreal Engine and then synced the final experience to D-BOX Technologies chairs, giving fans the real-life-like motion of being on the field with players.
“The fans really enjoy experiencing jumping into the game itself,” said Clark Denuyl, director of client services at MKTG. “The Armchair Quarterback VR experience will absolutely do that for them.”
Image credit: TRICK 3D