The VOID attracts investment to push 2022 growth plans

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Location-based virtual reality (VR) provider The VOID has secured additional funding with a minority investment from Lupa Systems and Unibail-Rodamco-Westfield (URW).

Quick read

➨ The VOID is planning to scale its presence globally

➨ The investment from URW follows the announcement of a strategic partnership earlier this year

➨ It recently struck exclusive content releases in partnership with Hollywood’s top entertainment studios

The story

The undisclosed investments will enable The VOID, which currently operates across 15 cities across the US, Canada, Dubai and Malaysia, to scale its presence globally.

The investment from URW follows the announcement of a strategic partnership earlier this year to bring approximately 25 permanent VOID locations to its centres across the US and Europe.

Lupa Systems, a private investment holding company founded by James Murdoch earlier this year, also participated in the funding round.

Jean-Marie Tritant, president of the US at URW, said of the shopping centre and airport owner’s support for The VOID: “Our partnership with The VOID allows us to further demonstrate the strength of our global portfolio while also bringing a truly game-changing entertainment offering to customers—animating our centres with new experiences from some of the world’s most dynamic content creators and beloved franchises.”

“With this investment, we continue to leverage our access to great startups and brands, and to expand their businesses within our unprecedented platform of destinations in the US and Europe.”

Craig Watson, chairman of The VOID, said: “We’re thrilled to welcome Lupa Systems and URW as strategic and financial partners. The combination of new powerful content and the rollout of fantastic locations will strengthen The VOID as the category leader.”

“This capital infusion will allow us to build brand awareness across capital cities around the world and our innovation-led mindset will continue to create new standards for immersive experiences.”

The investment follows the news that The VOID has struck exclusive content releases in partnership with Hollywood’s top entertainment studios, including Sony Pictures and Disney’s Marvel Studios, and the recent opening of five new locations including outposts in New York, San Francisco and Atlanta.

The VOID has plans for continued global expansion through 2022.

Other investors include Fidelity Management and Research Company, Qualcomm Ventures, Verizon Ventures, Disney, Cinemark, Genting Malaysia, Shanda International Group, Meraas, Ithaca Media Ventures, Lion Capital, Madison Wells, Pickled Entertainment, Fair Capital, and United Talent Agency.

Image credit: The VOID