VR_AR Association appoints new president of New York City chapter

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Technology advertising and marketing expert Gordon Meyer has been appointed as president of the New York City chapter of the VR/AR Association.

Quick read

➨ Meyer will foster growth and collaboration among the burgeoning immersive technology scene within New York City

➨ He is a 20-year industry veteran in the advertising and marketing fields

➨ ‘New York is expected to overtake Silicon Valley as the most important global technology hub in the next few years’

The story

In his role as chapter president, Meyer will foster growth and collaboration among the burgeoning immersive technology scene within New York City, and assist the VR/AR Association with the pursuit of this mission globally.

Meyer, a 20-year industry veteran in the advertising and marketing fields, has led initiatives in both virtual and augmented reality (VR/AR) for high-profile brands, including the International Rescue Committee, Nespresso, Audi, Sky UK, Starwood, HP, the US Army and Konica Minolta.

In 2018, Meyer co-founded technology brand agency EngineBloc with Leen Al-Bassam. He also teaches blockchain at Columbia College Chicago Online.

Commenting on his appointment, Meyer said: “My deep passion for VR/AR is no secret and I am excited to drive innovation, learnings, and connections for our members. By all measures, New York is expected to overtake Silicon Valley as the most important global technology hub in the next few years. The VR/AR Association has the infrastructure and membership to ensure the immersive industry drives that growth. It is a great honour to be appointed to chapter president and play a role in moving the immersive industry forward within New York City and beyond.”

Kris Kolo, global executive director of the VR/AR Association, added: “Gordon Meyer has been consistently recognised as one of the top thought leaders in this industry by the press and his peers. His expertise in blockchain and his stewardship of our blockchain committee speaks to his drive to keep our members on the cutting edge.”

“The NY chapter will help evolve how the many brands, agencies, and companies operating on Madison Avenue and Wall Street understand the potential of immersive technology in their endeavours.”

The NYC chapter leadership includes Kris Kolo, Chris Pfaff, Adaora Udoji and Dex Yee.

Image credit: VR/AR Association