Glue Collaboration closes €3.5m funding round

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Helsinki-based Glue Collaboration has secured €3.5 million in funding and developed a new showcase of Microsoft security solutions as an interactive, worldwide ‘escape room’-like virtual reality (VR) experience.

Quick read

➨ Glue Collaboration will use the money raised to invest in and expand its cloud-based platform for virtual meetings

➨ The Glue Collaboration team recently partnered with creative agency MacWell Creative to develop an escape room-like VR experience to showcase Microsoft security solutions

➨ Showcased at Microsoft Ignite 2019, Intersection brings together up to five participants in a shared virtual space to solve various puzzles in a race against the clock

The story

Glue Collaboration will use the money raised from the funding round, led by Maki.vc, an early-stage venture capital fund, to invest in and expand its cloud-based platform for virtual meetings.

Other investors included Reaktor Innovations, Bragiel Brothers and Foobar Technologies. Business Finland, the Finnish funding agency for technology and innovation, and OP Bank also provided funding for the development of the Glue Collaboration platform.

Commenting on the investment, Jussi Havu, chief executive officer at Glue Collaboration, said: “We are delighted that this group of leading technology investors believe in Glue and share our vision. We are now well positioned to accelerate the commercial phase of our growth and help organisations do business in a more productive and sustainable way.”

Ilkka Kivimäki, partner at Maki.vc, added: “Providing the optimal setting for effective virtual collaboration is no easy undertaking, but we are excited about the progress Glue has made. The result is a platform that offers enormous potential for businesses serious about reducing travel and cutting their carbon footprint.”

Glue was founded in 2017 by Santtu Parikka and Juha Ruistola. The company has a 30-strong team of people, including software engineers, designers and business developers.

The Glue Collaboration team recently partnered with creative agency MacWell Creative to develop an escape room-like VR experience to showcase Microsoft security solutions.

Showcased at Microsoft Ignite 2019, Intersection brings together up to five participants in a shared virtual space to solve various puzzles in a race against the clock. Their aim is to thwart a major cyber breach spearheaded by the notorious hacker, ‘157’.

The experience is designed to highlight different aspects of Microsoft security, including Microsoft Intelligent Security Graph, Microsoft Cloud App Security, Zero Trust security approaches, as well as security in relation to artificial intelligence (AI) and automation.

Following the Microsoft Ignite showcase, the concept is expected to be deployed at various other venues and events in early 2020.

MacWell Creative, a creative agency based in Helsinki that specialises in product marketing and brand strategy, developed the storyline, puzzles and visual experience working closely with Glue Collaboration, which has built Intersection on top of its virtual collaboration platform.

Glue’s architecture enables the real-time Intersection experience to be delivered remotely to groups of participants anywhere in the world, even if they are in different locations.

Andrew MacDonald, chief executive officer at MacWell Creative, said: “Security is complex, and so too is explaining to the world how it works. We’ve taken complex subject matter and broken it down into easy-to-understand metaphorical messages.”

“We wanted people to not only learn about Microsoft Security, but to have a more emotional learning experience so they would take it away with them. Together with Glue, we’ve achieved this by creating an engaging environment in which people can come together virtually to learn about Microsoft Security.”

Havu said: “We’re excited to partner with MacWell Creative on this concept, which serves as an excellent demonstration of what’s now possible from immersive 3D virtual spaces. When you enter Intersection, you interact with others as if you were face-to-face—there’s a true sense that you’re there with your teammates in the same physical space. That makes for high-quality collaboration as well as the much better rate of recall and retention that comes from learning by doing.”

Image credit: Glue Collaboration