Verizon and Snap have set up a first-of-its-kind partnership to bring 5G to augmented reality (AR), visual communications and content experiences.
➨ The companies will work together at Verizon’s 5G Labs to create new experiences for consumers
➨ Verizon 5G Ultra Wideband’s low latency, fast speeds and high bandwidth will enable Snap to innovate within AR
➨ Snap and Verizon will also engage in co-marketing initiatives
Through the partnership, the companies will work together at Verizon’s 5G Labs to create new experiences for consumers, including opportunities to experience live events in new ways through Snapchat.
The partnership will also include premium sponsorship placements within Snap Originals video series.
According to Verizon, 5G Ultra Wideband’s low latency, fast speeds and high bandwidth will enable Snap to innovate within AR through cutting-edge applications.
This includes Landmarker tech, which creates location-based entertainment experiences, and Portal Lenses that can transport fans backstage at a concert or provide spectators unique in-stadium experiences from their seat during the game.
Consumers will also enjoy exciting activations at many of Verizon’s key marketing moments and throughout the Snapchat advertising platform.
Verizon will preload the Snapchat application on select 5G phones, and provide exclusive offers through strategic programmes such as Verizon Up.
Frank Boulben, senior vice president of marketing and products at Verizon Consumer Group, said: “5G will change the way people live, work and play and we’re partnering with leading companies like Snap Inc to create unique experiences and new offerings.”
“Our strategy is to partner with the best brands to ensure our customers have exclusive access to cutting edge technology and services. Our 5G Ultra Wideband technology should change the way mobile users forever experience places and events, evolving the way they see the world.”
Jared Grusd, chief strategy officer at Snap, added: “Major advances in high-bandwidth experiences are fueling the future of augmented reality. We are thrilled to partner with Verizon to move the industry forward through the development of creative and innovative 5G experiences on Snapchat.”
Earlier this year, Snap released the latest version of its AR smart glasses, in a bid to expand the use of immersive tech in users’ daily life.
Spectacles 3 boasts dual HD cameras on either side of a lightweight steel frame that are designed to capture the world in 3D and power new AR tools to enhance a wearer’s Snaps.