Another Reality launches Kickstarter for students

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The founders of Another Reality, an experimental technology arcade in Toronto, have launched a Kickstarter campaign to fund a weekday after-school programme for students eager to learn about immersive content and gadget development.

Quick read

➨ Another Reality is currently working with local Canadian colleges and not-for-profit agencies to create the ARcademy programme

➨ The arcade;’s founders are also working on an arena programme focused on VR/AR esports

➨ ‘Our goal is to turn an 8,500-square-foot building into an innovation hub where people get to experience products shaping our future and learn about content creation’

The story

Another Reality founders Paul Rock, David Zhang and Brian Yi are currently working with local Canadian colleges and not-for-profit agencies to create the ARcademy programme.

One partner of ARcademy is Sheridan College, whose faculty is keen for students to learn about the business behind a game’s creation and launch.

Jose Rueda, professor of game design at the Faculty of Animation, Arts and Design (FAAD), a part of Sheridan College and Canada’s largest art school, said: “We are proud Sheridan College is partnering with Another Reality to offer an opportunity to provide a state-of-the-art perspective and opportunities for our students to understand how a game’s commercial venture is organised and launched.”

“Students have direct communication to the executives and their associates, which is potentially a once-in-a-lifetime opportunity to be close to the start of a new venture. Another Reality is looking at how to best leverage and go beyond the technology to provide a unique context and experience to their clients, which is very valuable for our students.”

Other current partners for ARcademy include Holodeck, Laura Hall, Tranzient, Five Tiers, 3rius, TribeXR, YDreams, Battleverse, Beam, Nick Fox-Gieg, The Hive, Twitch Toronto and Entertainment One.

Another Reality is also partnering with Battleverse, Ydreams and Amuka Capital on an arena programme focused on virtual and augmented reality (VR/AR) esports.

On top of workshops and game playing, ARcademy will host tournaments with prizes, including a Global Tilt Brush ARt Tournament already planned for 2020 in partnership with the Augmented World Expo (AWE).

Ori Inbar, co-founder of AWE and Super Ventures, commented: “We immediately connected with the idea of getting people away from their computers and creating together in a spatial world. On top of the creativity and community building, the tournament supports local VR vendors, and AWE has always been a home to start-ups and tech giants alike.”

“We know that XR won’t reach its full potential unless all kinds of people, including women and other underrepresented groups, are exposed to the tech. This is a great way to do that.”

Another Reality founder Paul Rock said of the Kickstarter campaign: “By supporting our crowdfunding campaign, you can learn how to become an inventor with Nintendo Labo and also learn to become a game developer or content creator while experiencing innovation that’s rarely accessible to the general public.”

“Our goal is to turn an 8,500-square-foot building into an innovation hub where people get to experience products shaping our future and learn about content creation. We want to inspire children and parents to create amazing gadgets using Nintendo Labo. We believe everyone can come here to be a content creator.”

Rock went on to say that even if backers are not located in Toronto, they can still get involved with ARcademy. They will also have the opportunity to have their name featured on a billboard in Times Square.

Rock said: “We will broadcast workshops at ARcademy online and if you or your company has a prototype you would like to get out to the public, we can showcase it at our centre.”

Image credit: Another Reality