roOomy and Toll Brothers Apartment Living create app for Magic Leap 1

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Virtual staging, CGI and 3D modelling platform roOomy has partnered with Toll Brothers Apartment Living to create a custom app for the Magic Leap 1.

Quick read

➨ The partnership comes as a result of Magic Leap’s Independent Creator Program

➨ RoOomy was selected from more than 6,500 entries to participate in the programme

➨ Toll Brothers Apartment Living will soon pilot its new app, TBAL Staged for Magic Leap powered by roOomy

The story

The partnership comes as a result of Magic Leap’s Independent Creator Program, a grant-based initiative intended to give developers funding and support to experiences on the Magic Leap 1, an updated and rebranded version of the Magic Leap One Creator Edition.

RoOomy was selected from more than 6,500 entries to participate in the programme, which is contributing to Magic Leap’s new enterprise offering. It is aiming to bring spatial computing to collaboration, visualisation, training and location-based experiences.

Pieter Aarts, chief executive officer and co-founder of roOomy, commented: “Visualisation remains a critical challenge for home renters and buyers, but also presents a unique opportunity to tap into immersive technology that allows consumers to envision their dream home and experience what it could look like at its full potential.”

“With Magic Leap 1, and our partnerships with both leading real estate and home furnishings players, we’re moving the industry forward and creating new possibilities along the way.”

Rio Caraeff, chief content officer at Magic Leap, added: “Magic Leap’s Independent Creator Program was designed to assist developers in building and launching groundbreaking spatial computing experiences, and roOomy’s enterprise-focused app for the real estate industry is a prime example.”

“Together, we’re defining the next generation of computing, and valued partners such as roOomy play an important role in demonstrating the innovative new ways in which businesses and consumers can interact with digital content.”

Toll Brothers Apartment Living will soon pilot its new app, TBAL Staged for Magic Leap powered by roOomy, at select apartment communities, to understand how the app could assist prospects in the decision-making process.

John Piedrahita, national director of brand and marketing for Toll Brothers Apartment Living, explained: “TBAL Staged is a prime example of how sophisticated technology can simplify and enhance the decision-making process. It adds another dimension to the leasing experience for future residents, and by providing a high-quality visualisation of the space, we can increase their confidence in their choice of residence before they even sign the lease.”

RoOomy recently partnered with Sotheby’s International Realty, the real estate brand of the world-famous auction house, to develop an app for the Magic Leap One.

Image credit: roOomy