The immersive technology releases at CES 2020 are among its most intriguing. Here are three to be confirmed so far, with the event running until 10 January
➨ ZeroLight is collaborating with Cadillac, Amazon Web Services and Amazon Vehicles to demonstrate a new, streamlined vehicle-shopping concept featuring the Cadillac XT6
➨ Panasonic Corporation has developed what it describes as the world’s first ‘high dynamic range’ capable ultra-high definition VR eyeglasses
➨ Pico Interactive has released two new standalone VR headsets, the Neo 2 and the Neo 2 Eye
CES 2020 in Las Vegas this week stands to be the world’s biggest consumer electronics show, with more than 60,000 attendees expected.
Despite consumers being the target market, the event offers plenty of gadgets and gizmos for the most enterprising business. Its immersive technology releases are among its most intriguing. Here are three to be confirmed so far.
ZeroLight, Cadillac and Amazon
ZeroLight is collaborating with Cadillac, Amazon Web Services (AWS) and Amazon Vehicles to demonstrate a new, streamlined vehicle-shopping concept featuring the Cadillac XT6 at CES 2020. The showcase demo created for the event uses a range of engaging and personalised digital experiences to guide customers through each stage of the shopping journey.
The conceptual, four-stage, customer-centric journey allows the brand to engage and tailor experiences to customers throughout the buying process, moving from online research to personalised remarketing to in-dealership and post-dealership interactions.
It starts at the awareness and consideration stage, where customers are met with a customised advert based on a selected audience persona. This advert links them to an Amazon Vehicles page that has been enhanced with ZeroLight’s visualisation solution. This integrated experience enables customers to choose the colour, wheels and interior of the car in a fully interactive 3D configurator.
Once they have saved their preferred options, customers see a personalised programmatic video advert featuring their exact configuration. They also receive a personalised email from Cadillac that includes pictures and videos of their configuration, which encourages them to move to the dealership stage of the demo.
There, they can instantly load their configuration and continue customising and exploring it with an iPad-controlled 4k configurator, a wireless virtual reality (VR) experience, and an interactive augmented reality (AR) app within the dealership.
Meanwhile, the dealer can use an automatically updated CRM dashboard to offer individually relevant recommendations based on advanced analytics of customers’ interactions in the earlier stages of the demo. Finally, the customer leaves with a fully personalised and interactive digital brochure as well as an AR-powered user guide.
Melissa Grady, chief marketing officer at Cadillac, said of the concept: “The XT6 is powered by innovation. It reflects our relentless focus on driving technological advancements, so it was the perfect model to pioneer this profoundly modern customer experience. Taking users on a streamlined, personalised, and highly visual journey, this concept paints an exciting picture of the future of car buying.”
Panasonic Corporation has developed what it describes as the world’s first ‘high dynamic range’ (HDR) capable ultra-high definition (UHD) VR eyeglasses, which boast a “comfortable fit that makes users feel as if they were wearing eyeglasses”.
The new VR glasses are geared toward VR sports viewing and engaging virtual travel experiences, through 5G technology and a range of audio, visual and optical innovations that make them compact and lightweight.
For the new VR glasses, Panasonic has developed a high performance display device in cooperation with manufacturer Kopin Corporation.
Pico Interactive has released two new standalone VR headsets, the Neo 2 and the Neo 2 Eye.
With the integration of advanced eye-tracking technology from Tobii, the Neo 2 Eye is an all-in-one headset designed primarily for enterprise.
“With the Neo 2 Eye, Pico has combined the benefits of Tobii eye tracking with smart design choices and the power of the Qualcomm Snapdragon 845 Mobile XR Platform,” said Anand Srivatsa, chief executive officer of Tobii Tech. “The result is an innovative and flexible device that sets a clear standard for enterprise-focused standalone VR headsets.”
“The Neo 2 Eye is a VR headset built for business, offering excellent visual quality, great support, and sophisticated design,” continued Henry Zhou, chief executive officer of Pico Interactive. “The addition of Tobii eye tracking leads to a more intuitive interface and better graphics performance. Additionally, eye tracking enables user insights that add significant value to use cases such as training and education.”
Image credits: Zerolight, Panasonic and Pico Interactive