California-based Embodied Labs, a VR training platform provider for caregivers, has raised $3.2 million in seed funding from several investors.
➨ Ziegler Link·Age Fund and The Venture Reality Fund were among the participants in the funding round
➨ Its immersive training platform provides access to a growing library of virtual experience labs that simulate key problems and situations
➨ ‘Using this innovative VR tool to attract and retain valuable talent puts providers ahead of the curve operationally and with their customers’
Embodied Labs, headquartered in Los Angeles, uses VR to train carers and medical professionals. Its immersive training platform provides access to a growing library of virtual experience labs that simulate key problems and situations facing older adults and their caregivers, such as cognitive decline, age-related vision and hearing loss, neurodegenerative disease and end-of-life decisions.
Carrie Shaw, founder and chief executive officer of Embodied Labs, said of the $3.2 million investment: “In addition to being oversubscribed in our initial investment round, we are thrilled with our unique mix of investors who have proven expertise across the convergence of aging, emerging technology, social impact, female empowerment and the need to transform our workforce training methods in health and aging care.”
Maddy Dychtwald, author, co-founder of AgeWave and a founder of WomenAgainstAlzheimer’s, who is also an angel investor in Embodied Labs, commented: “Female-driven innovation and influence, especially in age-tech, is exciting to see and I immediately embraced Carrie’s vision to use VR to create emotional intelligence in aging for better person-centered care.”
One of the investors, Ziegler Link·age Fund, identified Embodied Labs as an investment opportunity because of its “differentiated solution with broad market potential”, according to chief investment officer John Hopper.
He said: “We are leading this investment round for Embodied Labs because it delivers a unique solution across our limited partners spectrum of senior living, home care, hospice and hospitals to train a workforce that spans four generations. Using this innovative VR tool to attract and retain valuable talent puts providers ahead of the curve operationally and with their customers.”
“Embodied Labs is at the intersection of immersive tech and age-tech innovation to establish its leadership in this huge market opportunity,” continued Marco DeMiroz, co-founder and general partner of The Venture Reality Fund.
He said: “What attracted us to invest in Embodied Labs is its unique focus in VR to deliver transformative training in a turnkey tech-sophisticated package based on its comprehensive and innovative platform that is already receiving significant adoption by a traditionally tech-phobic long-term care.”
Image credit: Embodied Labs