Accenture and Qualcomm develop XR Event Planner for InterContinental Hotels

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Accenture and Qualcomm Technologies create an event planning solution for InterContinental Hotels Group that uses AR and VR to virtually reconstruct a space, accessible across a range of devices

Quick read

➨ XR Event Planner recreates the Hollywood Ballroom of the InterContinental Los Angeles Downtown in 3D

➨ Users can modify room layouts, toggle between table and chair configurations, and stage placement, decorations and lighting

➨ The pilot solution has been designed for use across multiple devices

The story

The XR practice of professional services company Accenture and Qualcomm Technologies have created an event planning solution for InterContinental Hotels Group that uses AR and VR to virtually reconstruct a space and allow planners to remotely envision and configure the layout in real-time.

Their initial pilot for XR Event Planner recreates the Hollywood Ballroom of the InterContinental Los Angeles Downtown in 3D, including architectural features, layout, lighting, carpet design, table settings and fabric patterns.

Users can modify room layouts, toggle between table and chair configurations, and stage placement, decorations and lighting, while collaborating remotely and adding notes for colleagues or the hotel set-up crew.

The pilot solution has been designed for use across multiple devices, from smartphone AR to a more immersive HMD, including the Nreal AR glasses and HTC Vive Focus Plus VR headset—both of which use Qualcomm’s Snapdragon platform.

“Collaborating with Accenture and Qualcomm Technologies on the XR Event Planner pilot has demonstrated the power of augmented and virtual reality technologies in hotels,” said Jeff Edwards, a senior vice president at InterContinental Hotels Group.

He continued: “This tool equips hotels, such as InterContinental Los Angeles Downtown, to close event sales even faster and increase productivity, while simultaneously helping clients experience event spaces without having to travel, in a new, dynamic way that brings the event to life during the planning process.”

Raffaella Camera, global head of innovation and market strategy at Accenture XR, said the event planning solution has “the potential to fundamentally transform how the event planning industry operates”, while Qualcomm’s Brian Vogelsang praised immersive tech’s potential to “revolutionise” enterprise.

Image credit: Accenture

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