Sweden’s Bublar eyes new customers in Asia with Singapore expansion

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Bublar Group’s expanded operation in Asia will focus on Vobling’s virtual training solution as well as tailor-made enterprise products and services

Quick read

➨ Opening in February, the new office in Singapore will initially focus on sales

➨ It will also offer software-as-a-service solutions in ecommerce through Finnish startup Sayduck

➨ Last year proved successful for Nordic XR company Bublar, with Vobling signing up several customers for virtual training and other services

The story

Stockholm-headquartered XR company Bublar Group is expanding its Vobling operation in Asia with a new office in Singapore.

Opening in February, the new office in Singapore will initially focus on sales and complements the existing operation in Manila, the Philippines, which develops and delivers solutions to customers in Asia.

The expanded operation in Asia will focus on Vobling’s virtual training solution as well as tailor-made enterprise products and services.

It will also offer software-as-a-service solutions in ecommerce through Finnish startup Sayduck, which Bublar acquired last year. Sayduck enables online retailers to develop their digital product portfolios into 3D objects and deploy them via AR.

Alexander Hamilton, who is managing director of Vobling Asia in the Philippines, will serve the same role in Singapore while Bublar searches for country manager to join his local team.

“Asia is an important region for us,” commented Anders Ribbing, managing director at Vobling. “The market potential for our business solutions is vast, while many countries in the region are far ahead in their digitalisation, which makes it easier for them to understand, value and implement our solutions.”

“We already have a number of customers and strategic partners in Singapore which gives us a good start.”

Last year proved successful for Nordic XR company Bublar, with Vobling signing up several customers for virtual training and other services, including Swedish cargo handling company Kalmar and Norway-based transport group Vy.

Particularly noteworthy was its agreement with Scania, a global supplier of transport solutions with operations in more than 100 countries.

The agreement, running for an initial 12 months with an option to extend for up to four years, covers services in CGI, AR and VR, and positions Vobling as a potential supplier as and when projects arise.

Commenting on the agreement in September 2019, Maria Grimaldi, chief executive officer at Bublar, said: “I am very happy that Scania has chosen to partner with Bublar Group. Scania has a leading position in their industry and I believe that our knowledge and expertise in the areas of visualisation, CGI production and application development in the fields of VR and AR have the possibility to strengthen Scania’s business even further.”

Image credit: Swapnil Bapat / Unsplash

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