Mark manages all of the content for VRWorldTech. To discuss an idea or pitch a story, drop him a line at editor@vrworldtech.com

Through the tight integration with the 2019-launched Zappar WebAR platform, registered property owners can now use the Darabase Portal to manage and serve their own AR content experiences on their buildings and storefronts

Quick read

➨ Darabase enables property owners to register their ‘AR rights’ and earn money through advertising, serving their own content and protecting their properties

➨ The Zappar WebAR scanning app technology is used to access and view AR experiences via a web browser

➨ ‘Brands can now run AR campaigns in a location with confidence in the sure knowledge that property owners have granted permission’

The story

UK-based immersive tech companies Darabase, whose platform manages and monetises AR permissions in the real world, and XR experience developer Zapper have integrated their solutions to deliver a permission-based AR content platform for brands and property owners.

Darabase—the creation of Dominic Collins and David Bomphrey—enables property owners to register their ‘AR rights’ and earn money through advertising, serving their own content and protecting their properties.

Through the tight integration with the 2019-launched Zappar WebAR platform, registered property owners can now use the Darabase Portal to manage and serve their own AR content experiences on their buildings and storefronts.

The UK-based immersive tech companies have integrated Zappar WebAR and marker recognition technology into Darabase’s Spatial Content Server and wider campaign management solution.

The integration with the Darabase property portal facilitates recognition of signage, building features and other anchor points—building on Darabase’s ability to accurately and persistently place AR content in the real world— or what Darabase calls ‘GeoAR’.

Darabase said it initially focused on Zapper WebAR because brands often cite distribution as a key reason why they are yet to utilise AR.

“With Zappar WebAR technology integrated with the Darabase permissions and content APIs, this is no longer an issue since the content is available in most mobile browsers,” according to a blog post announcing the partnership.

“The experience is initiated through a customised deep link but a QR code is also available if preferred. The client can choose between a Darabase or client-branded version of the experience.”

Collins, who is chief executive officer of Darabase, explained: “We are proud and excited to announce this strategic partnership with Zappar. Their world-leading technology combined with our unique property permission service has enabled us to accelerate our shared vision of an end to end permission-based ecosystem for location-based augmented reality in the real world.”

“Brands can now run AR campaigns in a location with confidence in the sure knowledge that property owners have granted permission. You can expect much more from this partnership as we continue through 2020 and beyond.”

Caspar Thykier, chief executive officer of Zappar, continued: “Zappar is delighted to partner with Darabase through our leading WebAR technology. Darabase’s thought leadership around permissions in the AR industry and unique technology solution means Zappar continues to further its vision of making the world scannable, this time with permission-based properties and locations on which brands can capture value.”

“The Darabase team come with an incredible pedigree and a shared vision for building commercial value through camera devices, as we continue to develop in 2020 and beyond.”

Image: Zapper

close