Adlens brings in Dave Jones to boost business development

Mark manages all of the content for VRWorldTech. To discuss an idea or pitch a story, drop him a line at editor@vrworldtech.com

UK-based Adlens develops lenses that it says will have a profound impact on the future of AR and VR, as well as to address presbyopia

Quick read

➨ Jones took up the role at Adlens on 1 February
➨ He is focusing on guiding and assisting the company’s business development efforts with key players in the tech industry
➨ Most recently, Jones worked for Citrix where, over a 20-year career, he served as senior vice president in various roles

The story

AR and VR eyewear developer Adlens has appointed tech industry executive Dave Jones to its board of directors.

Jones took up the role at Adlens on 1 February. He is focusing on guiding and assisting the company’s business development efforts with key players in the tech industry.

UK-based Adlens develops lenses that it says will have a profound impact on the future of AR and VR.

In VR, Adlens is developing stimulated eye engagement tech, which enables the human eye to focus on virtual content in a natural way, making virtual worlds feel genuinely three dimensional, more realistic and more comfortable.

Adlens also believes its dynamic focal integration tech will take AR beyond smart glasses and make it possible to place real and virtual objects together accurately and believably in the real world, creating a genuine mixed reality.

The company is also using adaptive focus lenses to develop better solutions for presbyopia, the natural deterioration in near vision.

In Jones, Adlens has recruited a tech industry veteran with more than 40 years of experience gained in a variety of roles with firms both in the US and globally.

Most recently, Jones worked for Citrix where, over a 20-year career, he served as senior vice president in various roles, including sales, marketing and business development. 

Prior to joining Citrix, Jones held international leadership positions including director of marketing for Apple Computer Europe, group director for business development for Apple Computer Pacific, and vice president and general manager for both Macromedia Europe and Adobe Europe.

His career in technology started in South Africa in 1981 when he founded what became the largest Apple reseller in that country, Database Computers, based in Cape Town.

Commenting on his appointment at Adlens, Jones said: “Adlens has that rare combination of groundbreaking technological solutions and amazingly talented individuals. Its technology will become a critical component in the future of the VR, AR and eyewear industries. I am honoured to join the board of directors at Adlens.”

John Kennedy, chief executive of Adlens, said: “Dave’s considerable experience will be instrumental in ensuring that variable focus lenses achieve their potential in VR, AR and in tackling presbyopia through the development of electronic focus glasses. We are very glad to have him join us as we shape the revolution of sight.”

Image: Adlens