Ex-IKEA exec launches brings plug-and-play AR with London Dynamics 3

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London Dynamics has developed the platform to be embedded directly into any website, giving online retailers the ability to show high-quality 3D versions of products that users can ‘place’ or ‘try on’

Quick read

➨ London Dynamics has launched with offices in the UK, the Netherlands and Sweden
➨ Valdsgaard led the team at IKEA in 2017 that teamed up with Apple to showcase the ARKit platform
➨ Joining Valdsgaard at London Dynamics is chief operating officer Daniel van der Schoor and chief technology officer Martin Lundin

The story

Former IKEA head of digital transformation Michael Valdsgaard has launched London Dynamics, a new company to bring a plug-and-play AR platform to online retail.

London Dynamics, with offices in the UK, the Netherlands and Sweden, has developed the platform to be embedded directly into any website, giving online retailers the ability to show high-quality 3D versions of products that users can ‘place’ or ‘try on’.

Valdsgaard, president and chief executive officer of the new company, led the team at IKEA in 2017 that teamed up with Apple to showcase the ARKit platform.

The result of their partnership, IKEA Place, lets users virtually place true-to-scale 3D models in their own spaces. The app remains one of the most widely used and solid commercial applications of AR.

Joining Valdsgaard at London Dynamics is chief operating officer Daniel van der Schoor, who helped to develop IKEA Place, and chief technology officer Martin Lundin, a consultant who also worked with the Swedish brand, to build an archive system for its digital assets.

Commenting on the launch of London Dynamics, Valdsgaard said: “One of the first things I learned, moving from country to country, was that when you put yourself in an uncomfortable position you grow 100x times faster. You don’t always realise that at the time. This same individual principle applies to retailers from small to multinational. There is an incredible potential to unlock by pushing the limits of what’s possible.”

“Retail is changing and the function of the highstreets as well. Online and ‘everywhere-accessible’ shopping will only continue to grow. I want to help retailers enjoy and benefit from that growth, and seize exciting new opportunities being opened up in our shared digital future.”

Image: Michael Valdsgaard, London Dynamics
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