Vortic XR platform for art galleries to launch in April 2

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Two integrated VR and AR apps from Vortic, launching in April on the Oculus Store and Apple App Store respectively, will feature a co-presentation of works by artists represented by the David Zwirner and Victoria Miro galleries

Quick read

➨ Vortic offers customised solutions for galleries to exhibit works of art using AR and VR 
➨ The platform was developed over a three-year period by Oliver Miro, son of art dealer Victoria Miro
➨ At its heart is Vortic Curate, a content management system that will allow galleries to curate and publish exhibitions

The story

Vortic, a new XR platform for the art world that provides an engaging way for galleries to reach collectors from any location in the world by offering customisable virtual gallery spaces, is launching next month.

Two integrated VR and AR apps from Vortic, launching in April on the Oculus Store and Apple App Store respectively, will feature a co-presentation of works by artists represented by the David Zwirner and Victoria Miro galleries.

Vortic offers customised solutions for galleries to exhibit works of art using AR and VR. Developed over a three-year period by Oliver Miro, son of art dealer Victoria Miro, Vortic was created in response to a need for galleries to seek creative ways to engage with potential customers digitally.

Using software and rendering techniques, Vortic will incorporate 3D works, including sculpture and textiles, as well as 2D works. It actually offers three platforms: Curate, Collect and VR. Through these, collectors will be able to make direct real-time enquiries, establishing the platform as a new online retail channel for galleries.

At the platform’s heart is Vortic Curate, a content management system that will allow galleries to curate and publish exhibitions. They will be able to choose from digital spaces of different dimensions that are fully customisable, or have their own physical space captured photogrammetrically using high-resolution 3D scanning technology. Within these virtual spaces, galleries can then mount interactive and immersive exhibitions, controlling every detail of how the works are displayed.

Galleries will be able to create XR-only exhibitions to sit alongside their physical programming or curate private gallery rooms tailored to the interests of specific collectors.

These exhibitions will be available for collectors to engage with via Vortic Collect, an AR app available on smartphone and tablet devices. The app will allow collectors to receive invitations to exhibitions by leading galleries, including virtual private views, art fair previews and exhibitions tailored to their collecting interests. 

Collectors can navigate these exhibitions from any location in the world and view works of art from every angle. Using AR, collectors will also be able to view how works would look in their homes.

Vortic VR will enable audiences to fully immerse themselves in XR exhibitions, private views and art fair previews. Supported by Oculus VR headsets, the VR app will enable audiences to experience exhibitions in 3D, moving freely through gallery spaces as though they were physically walking through them.

Image: A mock-up of the Vortic Curate App showing a VR representation of Grayson Perry’s exhibition Super Rich Interior Decoration at Victoria Miro. All works © Grayson Perry, courtesy of Victoria Miro