Volkswagen virtual motor show will put cars in front of more people

Mark manages all of the content for VRWorldTech. To discuss an idea or pitch a story, drop him a line at editor@vrworldtech.com

Jürgen Stackmann said he was pleased that the manufacturer’s marketing team had made its booth available to visitors despite the cancellation of the Geneva Motor Show

Quick read

➨ Visitors can experience all of the automotive manufacturer’s new models from the comfort of their own homes
➨ The 360° tour is available to view in English and German until 17 April
➨ Berlin-headquartered digital design agency Exozet worked with Volkswagen to develop the virtual experience

The story

Automotive manufacturer Volkswagen will be able to reach even more people in future through virtual show visits launched alongside the real presentation of vehicles, according to Jürgen Stackmann.

The virtual motor show experience from Volkswagen attracting significant attention on social media allows visitors to experience all of the automotive manufacturer’s new models from the comfort of their own homes.

The 360° tour, which is available to view in English and German until 17 April, offers an interactive digital experience allowing visitors to immerse into the show. They can stroll across the booth, view vehicles from all sides, and change colours and wheel rim configurations using easy-to-use functions.

Users are then guided to a registration page where they can create their Volkswagen ID to receive personalised offers in the future.

Berlin-headquartered digital design agency Exozet worked with Volkswagen to develop the virtual experience, following the cancellation of this year’s Geneva International Motor Show due to the coronavirus (Covid-19) pandemic.

“Virtually, they can experience our team’s attention to detail in the presentation of this show and our product highlights. Once again, this demonstrates that special situations call for special solutions.”

Jürgen Stackmann, member of the Volkswagen brand board of management responsible for sales, marketing and after-sales, said he was pleased that the manufacturer’s marketing team had made its booth available to visitors despite the cancellation of the Geneva Motor Show.

Jürgen Stackmann of Volkswagen
Jürgen Stackmann, Volkswagen

He said: “Virtually, they can experience our team’s attention to detail in the presentation of this show and our product highlights. Once again, this demonstrates that special situations call for special solutions. We are convinced that we will be able to reach even more people in future through virtual show visits in addition to the real presentation of vehicles.”

Jochen Sengpiehl, chief marketing officer of the Volkswagen Passenger Cars brand, continued: “Our first digital booth is only the opening chapter in our new sustainable concept for future innovative online experiences. Exploiting the opportunities offered by virtual reality is part of our digitalisation strategy. It will become an integral component of our experience marketing, the entire external presentation of the brand and interaction with customers and fans.”

Volkswagen is publicly enthusiastic about immersive tech and potential uses across its brands and businesses.

Most recently, the automotive manufacturer began using AR at its factory in Chattanooga in the US state of Tennessee to design production lines and help spot potential issues.

Images: Volkswagen
close