XMReality-eyes-expansion-as-remote-guidance-customer-sign

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The AR remote guidance specialist has also expanded into Germany through the launch of a new subsidiary based in Hamburg

Quick read

➨ The annual contract will see XMReality’s AR remote guidance solution used in IMI’s UK, Italy and US oil and gas operations
➨ New CEO Jörgen Remmelg joined on 30 March
➨ XMReality has had a strong 2020 so far, with Electrolux Professional and Sidel signed up as new customers

The story

Sweden-based AR remote guidance specialist XMReality has secured a software and hardware order from UK engineering group IMI worth SEK 800,000 (£65,000), following the arrival of new chief executive officer Jörgen Remmelg.

The annual contract will see XMReality’s AR remote guidance solution used in IMI’s UK, Italy and US oil and gas operations.

XMReality eyes expansion as remote guidance customer sign 2
Jörgen Remmelg, XMReality

Remmelg, who joined XMReality as chief executive officer on 30 March, said: “The typical historical application for remote guidance and augmented reality has been the field service market. The contract with IMI is yet another example of this sector being in the forefront using this cutting edge technology. We are proud to be selected by IMI and look forward to helping IMI in strengthening their customer offering.”

“The typical historical application for remote guidance and augmented reality has been the field service market. The contract with IMI is yet another example of this sector being in the forefront using this cutting edge technology.”

Remmelg has led a number of industrial businesses since 2000, making him an ideal fit for XMReality as it builds its customer base in sectors with acute field management needs. His most recent role was senior vice president at aerospace and defense company Ruag, where he was responsible for operations and business with major companies such asAirbus, Boeing, Lockheed Martin, SpaceX and Thales.

XMReality has had a strong 2020 so far, with Electrolux Professional and Sidel signed up as new customers.

XMReality’s solution will be deployed at Electrolux’s bases in the Nordics, Germany, Austria, Switzerland and Italy to improve support for commercial customers in receipt of its food, beverage and laundry services, under a three-year contract worth SEK 1 million (£81,000).

The AR remote guidance specialist has also expanded into Germany through the launch of a new subsidiary based in Hamburg.

“Having worked with German customers for a considerable time, it is clear that there is now a distinct demand for XMReality’s solution in the German market,” the company explained in a statement.

XMReality said it has long had German industrial customers that have run pilot projects in remote guidance. One example is Minebea Intec, which is investing in integrating XMReality’s solution into its own offering.

Two sectors in the German market of particular interest are packaging and brewery, where Sidel and Inbev have already established their use of XMReality’s remote guidance solution.

Images: XMReality
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