Holoride recruits Russo brothers and Palmer Luckey for new advisory board

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The new advisory board is made up of members with an impressive array of technology and entertainment expertise and experience, including Oculus founder Palmer Luckey and Marvel Avengers: Infinity War and Endgame directors Anthony and Joseph Russo

Quick read

➨ The new advisory board is made up of members with an impressive array of technology and entertainment expertise and experience
➨ Nils Wollny, chief executive officer and co-founder of Holoride, said the formation of the advisory board was critical to its future success
➨ The news follows an exciting 2019 for Holoride, when the startup launched in China

The story

Holoride, the Audi-backed German startup that produces VR experiences for car manufacturers, has formed a strategic committee of trusted advisers to enhance its relationship with the global technology industry, advise on enterprise opportunities and provide guidance on increasing product innovation.

The new advisory board is made up of members with an impressive array of technology and entertainment expertise and experience, including Oculus founder Palmer Luckey and Marvel Avengers: Infinity War and Endgame directors Anthony and Joseph Russo.

Nils Wollny, chief executive officer and co-founder of Holoride, said the formation of the advisory board was critical to its future success.

“From entertainment, to transportation, technology, and finance, Holoride is tapping into a diverse suite of entrepreneurs to move our company forward.”

Nils Wollny, Holoride

He explained: “While breaking new ground, it’s critical that holoride is equipped with experts that touch each key audience segment. From entertainment, to transportation, technology, and finance, Holoride is tapping into a diverse suite of entrepreneurs to move our company forward.”

While the Russo Brothers are best known for directing four installments in the Marvel Cinematic Universe, they are also the chairmen and founders of AGBO Films, an artist-led collective focused on creating global content for film, television and digital platforms headquartered in downtown Los Angeles. They will advise Holoride on the entertainment industry and storytelling.

As founder of Oculus and creator of the Oculus Rift headset, Luckey is well placed to advise Holoride on technology and product innovation.

The remaining members of the new advisory board include Todd Makurath, founder and chairman of Hollywood marketing agency Superconductor, who will boost Holoride’s contact book; and Dirk Ahlborn, founder and chairman of HyperloopTT, the developer of a brand new transportation system, who will advise on innovation and opportunities within the mobility industry; and 

Thomas Alt, founder and chief executive officer of Apple-owned Metaio AR, will advise Holoride on AR, VR and product innovation. He is also a partner at Atlantic Bridge, a global growth equity technology investment firm with more than €750 million of assets under management.

Kathleen Cohen, founder of The Collaboratorium who has previously held roles at Disney Parks & Resorts, DreamWorks, and IBM Innovation, will bring an ethical angle to Holoride’s business and technology as a member of its new advisory board.

The final member, Greg Castle, who is founder and managing partner of venture capital firm Anorak Ventures, will advise Holoride on funding and financial opportunities.

The formation of its new advisory board follows an exciting 2019 for Holoride.

The startup brought its real-time ability to connect VR content to vehicle data points such as acceleration to China last summer. Its technology aims to significantly reduce motion sickness, as well as open up for a new layer of immersion in games and educational journeys.

Image: Back (left to right): Marcus Kuehne, Palmer Luckey, Anthony and Joseph Russo, Nils Wollny, Daniel Profendiner / Front (left to right): Dirk Ahlborn, Kathleen Cohen, Todd Makurath, Greg Castle, Thomas Alt
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