Vuframe - Ease of use and deployment are key requirements

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‘In order to keep up, companies must be able to act quickly and easily to adapt their marketing and sales strategy to the current state of play’

Quick read

➨ The Vuframe platform provides secure and automated transformation of existing CAD/3D files into photorealistic models
➨ Zeitler launched his digital sales tool in 2015 after spending a decade working in the games industry and with AR and VR
➨ To read more about Vuframe and how immersive tech is changing retail, sign up to receive the third issue of VRWorldTech Magazine for free when it’s published on 24 April

The story

Ease of use and deployment are key requirements for any business looking to enhance its ‘real’ and online propositions with immersive tech, according to Germany-based Vuframe founder and chief executive officer Andreas Zeitler.

Zeitler, who launched his digital sales enablement tool in 2015 after spending a decade working in the games industry and with AR and VR, explained in an interview for the next issue of VRWorldTech Magazine: “Bootstrapping an AR/VR based solution even in 2020 is hugely complex—especially if you don’t want the end user to be left behind UX-wise.

“With developments such as Industry 4.0, IOT, commoditisation and the rise of new competitors across the globe, the way organisations develop new products is faster and more agile than ever before.” 

“In order to keep up, companies must be able to act quickly and easily to adapt their marketing and sales strategy to the current state of play.”

Vuframe meets both the ease of use and deployment requirements, according to Zeitler. The core unique selling point of the platform is the secure and automated transformation of existing CAD/3D files into photorealistic models. Those models can be displayed in AR or VR via SmartVu and so support sales teams in customer meetings or directly in retail.

SmartVu is deployable on the web as easily as in store or at events, using mobile technology. Zeitler said: “Stick a tablet in there or give it to the sales staff—any variation or colour becomes ‘demo-able’ instantly.”

“Think of small shops or stores, or of large and bulky products. There are often many problems with limited storage space. Therefore, a product presentation using AR, in which you simply place the product virtually in the room, is very helpful.”

Andreas Zeitler, Vuframe

“Think of small shops or stores, or of large and bulky products. There are often many problems with limited storage space. Therefore, a product presentation using AR, in which you simply place the product virtually in the room, is very helpful. This enables customers to choose between the retailer’s entire product range and for example, to virtually test if the new sofa fits in their living room.”

He continued: “SmartVu is easy to create and can be edited, updated and shared at any time with just one click. However, data security is even more important for us and our customers. With CAD 3D files in particular, we make sure that no IP and knowhow leaves your company by accident just because you used your CAD blueprints in an AR/VR scenario.”

To read more about Vuframe and how immersive tech is changing retail, sign up to receive the third issue of VRWorldTech Magazine for free when it’s published on 24 April

Image: SmartVu is deployable on the web as easily as in store or at events, using mobile technology