Finger Food joins Unity to enhance enterprise appeal

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Finger Food joins Unity Industrial, its enterprise division. The combination will make it much ‘easier’ for companies across any industry to adopt real-time 3D

Quick read

➨ Finger Food’s 200+ members of staff will join Unity
➨ The acquisition, for an undisclosed sum, strengthens Unity’s offering for enterprise customers
➨ Finger Food uses AR and VR, as well as artificial intelligence and robotics, to build custom solutions for enterprise clients

The story

Unity has bolstered its immersive technology capabilities for enterprise with the acquisition of Canada-based studio Finger Food Advanced Technology Group.

Finger Food’s 200+ members of staff will join Unity, with chief executive officer Ryan Peterson becoming the game engine developer’s vice president of solutions, according to TechCrunch.

The acquisition, for an undisclosed sum, strengthens Unity’s offering for enterprise customers, which it has courted over the past two years as it has built its foundation in gaming and extended into industries such as media, entertainment, automotive, transportation, manufacturing, architecture, engineering and construction.

Finger Food uses AR and VR, as well as artificial intelligence and robotics, to build custom solutions for enterprise clients such as Lowe’s, Enbridge and Softbank Robotics.

Unity said Finger Food will enhance its real-time 3D game engine with design, development and deployment services such as interactive digital twins of real-world assets.

Finger Food joins Unity Industrial, its enterprise division. Unity said the combination will “make it a lot easier for companies across any industry to adopt real-time 3D without needing to ramp up internal expertise, retraining, or upending established processes”.

The acquisition follows the release of Unity’s Top 2020 Trends: Enterprise AR & VR ebook, which outlines how the game engine is being used for enterprise applications.

Contributors including HTC, Magic Leap, Nvidia, Oculus, PTC and Varjo all feature, as Unity predicts “even cautious companies to finally follow in the footsteps of their pioneering counterparts as XR becomes more accessible and mainstream, driven by a wave of new and improved HMDs, mobile AR and standalone VR, and the onset of 5G networks”.

Main: Finger Food uses AR and VR to build custom solutions for enterprise clients such as Lowe’s, Enbridge and Softbank Robotics
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