VRWorldTech

Bublar Group completes deal for Goodbye Kansas

In Goodbye Kansas, Bublar Group has acquired a studio with a ‘renowned international customer base and creative capabilities’, along with a strong profile in real-time visualisation, motion capture and digital humans

Quick read

➨ Goodbye Kansas is the visual effects studio behind award-winning work for Cyberpunk 2077 and Volvo
➨ Bublar acquired Goodbye Kansas earlier this month in a deal worth approximately SEK 56 million ($5.8 million)
➨ This is Bublar’s second major acquisition in less than a year

The story

Nordic XR company Bublar Group has completed its acquisition of Goodbye Kansas, the visual effects studio behind award-winning work for Cyberpunk 2077 and Volvo.

Bublar acquired Goodbye Kansas earlier this month in a deal worth approximately SEK 56 million ($5.8 million), although this figure could rise based on the studio’s sales for 2020.

In Goodbye Kansas, Bublar has acquired a studio with a “renowned international customer base and creative capabilities”, along with a strong profile in real-time visualisation, motion capture and digital humans.

Combined with Bublar’s AR and VR expertise, the acquisition makes “us one of the world’s leading companies with a focus in entertainment and enterprise”, said Peter Levin, chairman and co-founder of Goodbye Kansas, in April.

Maria Grimaldi, president and chief executive officer of Bublar, said on completion of the deal: “I am pleased to say that we are now one of the major players in XR technology and visualisation. By further developing our products and solutions in an already strong market, we are now continuing our growth strategy.”

This is Bublar’s second major acquisition in less than a year. In July 2019, the Nordic XR company acquired Finnish AR startup Sayduck. Current 3D and AR technology is naturally becoming a part of everyday life, its chief executive officer, Niklas Slotte, told VRWorldTech last month.

Goodbye Kansas proved amenable to acquisition after two financially challenging years, during which the studio invested in modern motion capture facilities in Stockholm.

Bublar said the studio has a strong order pipeline and expects sales to increase this year. The Nordic XR company is projecting its own sales to reach at least SEK 200 million ($20.8 million) in 2020.

Image: Maria Grimaldi, president and chief executive officer of Bublar Group