The Reality Wire - 30 May 2020

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This is an immersive world. Here are its latest stories

AWE Online 2020 special. Featuring in The Reality Wire: Poplar, Looking Glass Factory, 8th Wall, OVR Technology, MetaVRse, Iristick and Rise Above Research + Auggie 2020 winners

Poplar / Marketing

Poplar has closed a $2.1 million investment, led by Fuel Ventures, to push its ambition to become the world’s leading AR creative platform. The venture has now raised $2.9 million in total funding as it looks to grow the business and further develop its tech.

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Looking Glass Factory / Hardware

For enterprises that have been waiting decades for a large-format holographic solution that doesn’t require the friction of VR or AR headsets, the Looking Glass 8K Immersive Display is now shipping worldwide.

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8th Wall / Marketing

8th Wall announced the launch of 8th Wall Face Effects, becoming the first web development platform to offer tools to develop WebAR face filters. 8th Wall Face Effects gives developers and brands complete control to create face filters that are interactive, real-time and that can instantly live on any website.

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OVR Technology / Scentware

OVR Technology announced the release of its Architecture of Scent platform for VR, which combines hardware, software, and scentware to precisely replicate complex sensory experiences in the digital world.

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MetaVRse / Design and development

The new MetaVRse 3D web engine for business and education is now available. The MetaVRse Engine is a fully web-based design and development tool that lets anyone create immersive 3D and XR experiences, and deploy them across multiple operating systems, browsers and devices with little or no code.

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Iristick / AEC

Iristick entered into a new partnership to offer XMReality Remote Guidance together with its smart glasses. XMReality Remote Guidance can now be integrated with the glasses to solve complex problems faster and more efficient and will be part of Iristick’s offer.

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Rise Above Research / Imaging and photography

Ed Lee and David Haueter, market research veterans in the digital imaging and printing industries, have partnered to create Rise Above Research, a new market research and consultancy firm that focuses on the digital imaging and photographic printing markets.

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Auggie 2020 winners

Best Art or Film / The Key / Lucid Dreams Productions

Best Campaign / PORTAL With Nreal / MESON

Best Consumer App / SBB AR App – The Future of Customer Information / SBB

Best Creator & Authoring Tool / Grib3D / Grib

Best Developer Tool / Unity AR Foundation / Unity Technologies

Best Enterprise Solution / Spatial / Spatial

Best Game & Toy / Otherworld Heroes / Bublar Group

Best Headworn Device / Nreal Light / Nreal

Best Healthcare & Wellness Solution / MediView Surgical Navigation System/ MediView XR

Best in Location-Based Entertainment / Universal Monsters Presents: Bride of Frankenstein holoride / Universal Pictures, holoride, Rewind, Ford

Best Indie Creator(s) / Tangible UI / Greg Madison

Best Input or Output Hardware / Looking Glass 8K Immersive Display / Looking Glass Factory
Best Interaction Software / The Lion King Virtual Production System / Magnopus

Best Societal Impact / SoundShirt / CuteCircuit

Best Use of AI / Eve / TechSee

Startup to Watch / TVORI